PM Rishi Sunak Campaigns in Torridge & Tavistock Amidst Dire Poll Predictions and Reform Party Threat

Prime Minister Rishi Sunak embarked on a campaign trail in Torridge & Tavistock alongside former Attorney General Geoffrey Cox amidst rising concerns within the Conservative Party over polling predictions and the formidable challenge posed by Nigel Farage’s Reform Party.

The visit to this historically secure Conservative seat aimed to shore up support, but also underscored the palpable anxiety within Tory ranks ahead of the upcoming election on July 4.

Campaigning in North Devon

Rishi Sunak’s strategic move to campaign in Torridge & Tavistock, where Geoffrey Cox held a substantial 23,000-vote majority in the 2019 election, was a deliberate effort to fortify what were once considered ultra-safe Tory seats.

The Prime Minister and Cox engaged with local fishermen, participated in lobster catching activities, and interacted with grassroots activists along Clovelly Beach, emphasizing their connection to local communities amidst a challenging electoral climate.

Polling Predictions and Party Anxiety

Recent polling data, particularly from a comprehensive Survation poll utilizing the MRP technique, has sent shockwaves through Conservative ranks.

The survey indicated that Geoffrey Cox could lose his seat, potentially reducing the Conservative presence in Parliament to a mere 72 MPs.

Such projections have sparked internal turmoil within the party, with fears that the Reform Party, under Nigel Farage’s leadership, could secure significant gains at the Tories’ expense.

Strategy Critiques and Calls for Action

Amidst mounting concerns, senior figures within the Conservative Party have criticized Rishi Sunak’s restrained approach towards Nigel Farage and Reform.

Critics argue that the current strategy of primarily targeting Labour while sidelining Farage is ineffective and reflects a hesitance to engage directly with the Reform Party’s populist appeal.

Calls have intensified for Sunak to adopt a more confrontational stance, directly challenging Farage’s policies and leadership style to stem potential voter defections.

Electoral Dynamics and Policy Positions

The electoral landscape has been further complicated by Reform Party’s rise in popularity, paralleled by the unveiling of a significant manifesto advocating radical tax cuts and stringent immigration policies.

Nigel Farage’s proposed measures include slashing £50 billion from public spending, exiting the European Court of Human Rights, and implementing strict immigration controls.

Despite criticism from the Institute for Fiscal Studies regarding the fiscal feasibility of these proposals, Reform’s populist agenda has resonated with segments of the electorate disillusioned with mainstream politics.

Conservative Response and Counterattacks

In response to Reform’s manifesto and growing influence, notable Conservative figures such as Michael Gove and former Scots Tory leader Baroness Davidson have intensified their criticism of Nigel Farage and his party.

Gove labeled Reform as a ‘ridiculous’ venture, while Davidson vehemently rejected any alliance with Farage, signaling a hardening stance against Reform’s insurgent challenge from the right.

Challenges and Controversies

The campaign trail has not been without its controversies, as Nigel Farage faced scrutiny over Reform Party candidates’ backgrounds and online activities.

Accusations of insufficient vetting processes surfaced, with Farage acknowledging internal challenges while defending the party’s broader agenda.

Despite setbacks, Farage remained steadfast in promoting Reform’s platform, defending its economic and immigration policies despite expert skepticism and media scrutiny.


As the countdown to the July 4 election continues, Prime Minister Rishi Sunak faces a critical juncture in his leadership, navigating internal dissent and external challenges from the Reform Party.

The strategic imperative to safeguard traditional Tory strongholds while confronting a resurgent Farage-led movement underscores the high-stakes nature of this electoral contest. With public opinion volatile and electoral outcomes uncertain, the coming days will test Sunak’s ability to unify the party, articulate a compelling vision, and decisively address the populist challenge posed by Reform.

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