Police have taken action against an unlicensed ice cream van that was charging £7 per cone outside the Houses of Parliament, causing outrage among customers. The van, stationed on Westminster Bridge in London, came under scrutiny when it charged an exorbitant £28 for four ice cream cones. The incident, reported on August 27, 2023, is believed to have involved the most expensive ice cream van in the country.
Customers, unwilling to challenge the high prices due to embarrassment, expressed their dissatisfaction with the inflated charges. The absence of displayed prices left tourists feeling cheated, as they paid the substantial amount for the ice creams without being fully aware of the cost. The van’s location near the Houses of Parliament made it a convenient spot for sightseers.
One tourist mentioned feeling deceived and that they had paid the exorbitant amount for four ice creams, regretting not asking for the price before purchasing. The incident led some to lament that the days of reasonably priced ice creams, such as the famous “99” flake, seemed to be a thing of the past.
The Metropolitan Police, in collaboration with Lambeth Council, impounded the unlicensed van for operating without a license and parking in a cycle lane. The authorities had been working to address ice cream vans obstructing cycle lanes on Westminster Bridge and took legal action against this particular van.
The situation prompted discussions about the soaring prices of simple pleasures, and the incident serves as a reminder of the need for fair pricing practices and proper licensing for businesses.