Visitor attractions are turning to Gen Z slang to catch the eye of younger audiences and create buzz online.
One standout example is Mark Murray-Flutter, a 65-year-old firearms expert who’s gone viral for his humorous use of phrases like “rizzler” and “main character energy.”
His latest TikTok video, a 57-second tour of the Royal Armouries in Leeds, has captured the attention of many, proving that age doesn’t always determine trendiness.
Mark’s Viral TikTok Moment
Mark, known for his tweed suits and glasses, is a senior curator at the Royal Armouries, a museum known for its extensive collection of arms and armor.
In the new TikTok video, Mark delivers a rapid-fire tour of the museum, using phrases like “Brat summer is over, besties” and “slay.”
Despite initially being confused by the script, Mark has come to appreciate the Gen Z lingo, even admitting that his nieces and nephews are impressed with his newfound understanding.
The New Trend: Gen Z Lingo in Unlikely Places
The trend of using Gen Z slang to market attractions isn’t new, but it’s gaining momentum.
The Royal Armouries’ video, which captions Mark’s delivery as “serving curatorial realness,” quickly went viral.
It’s been shared extensively on X (formerly Twitter) and has racked up over 850,000 views, with thousands of likes and reposts.
The video cleverly uses terms like “sigma” and “no cap” to describe the museum, drawing a lot of attention for its creative approach.
Reactions and Impact
Viewers have praised the video as a “masterpiece” and a great example of marketing innovation.
Comments have ranged from admiration of Mark’s “right side of awkward” delivery to enthusiasm about the use of Gen Z slang.
Mark himself has expressed surprise and pleasure at the response, noting that he now feels more in tune with Gen Z language.
His effort to connect with a younger audience has clearly paid off, with even his sisters and other family members giving it a thumbs up.
The Broader Phenomenon
This approach to marketing isn’t isolated to the Royal Armouries.
Other attractions and companies are jumping on the bandwagon, trying to appeal to younger demographics by incorporating contemporary slang into their promotional efforts.
For instance, Fyfield Manor in Oxfordshire gained massive attention with its use of phrases like “understood the assignment,” and other locations like Beamish Museum and Hever Castle are following suit.
What’s Next for This Trend?
The success of these campaigns suggests that integrating Gen Z language into marketing strategies is becoming a popular way to engage with younger audiences.
As more attractions and brands explore this approach, it’ll be interesting to see how they continue to innovate and connect with their audiences.
The National Gallery in London is also tapping into this trend, using influencers to draw in younger visitors and celebrate its 200th anniversary.
It looks like the blending of classic attractions with modern slang is here to stay—at least until the next viral trend takes over.
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