RedBird Capital Partners and Sound Ventures have joined forces in a new strategic partnership backed by plans to invest $1 billion in emerging businesses operating at the intersection of technology, media and culture.
The agreement brings together the New York-based private investment firm and the Los Angeles-based venture capital firm, with the partnership set to focus on emerging platforms across the three interconnected sectors.
RedBird Capital Manages More Than $21 Billion in Assets
Founded in 2014 by Gerry Cardinale, RedBird Capital Partners specialises in building high-growth businesses and providing strategic capital solutions to founders and entrepreneurs.
The firm combines private equity investments with a hands-on approach to business development, concentrating on three core areas: sports, media and entertainment, and financial services.
RedBird currently manages more than $21 billion in assets on behalf of institutional investors and family offices from around the world.
Sound Ventures Brings Technology Investment Portfolio
Sound Ventures is led by Guy Oseary and Effie Epstein and has invested in several established technology companies.
Its investment portfolio includes Airbnb, Anthropic, GitLab, Hugging Face, OpenAI, Robinhood, Spotify, Uber and World Labs.
The venture capital firm manages more than $2 billion in assets, bringing its technology investment experience to the newly announced partnership.