Sound Ventures and RedBird Capital Partners Commit $1 Billion to Emerging Technology, Media and Culture Businesses

Adeayo Oluwasewa Badewo
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RedBird Capital Partners and Sound Ventures have joined forces in a new strategic partnership backed by plans to invest $1 billion in emerging businesses operating at the intersection of technology, media and culture.

The agreement brings together the New York-based private investment firm and the Los Angeles-based venture capital firm, with the partnership set to focus on emerging platforms across the three interconnected sectors.

RedBird Capital Manages More Than $21 Billion in Assets

Founded in 2014 by Gerry Cardinale, RedBird Capital Partners specialises in building high-growth businesses and providing strategic capital solutions to founders and entrepreneurs.

The firm combines private equity investments with a hands-on approach to business development, concentrating on three core areas: sports, media and entertainment, and financial services.

RedBird currently manages more than $21 billion in assets on behalf of institutional investors and family offices from around the world.

Sound Ventures Brings Technology Investment Portfolio

Sound Ventures is led by Guy Oseary and Effie Epstein and has invested in several established technology companies.

Its investment portfolio includes Airbnb, Anthropic, GitLab, Hugging Face, OpenAI, Robinhood, Spotify, Uber and World Labs.

The venture capital firm manages more than $2 billion in assets, bringing its technology investment experience to the newly announced partnership.

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About Adeayo Oluwasewa Badewo

A performance driven and goal oriented young lady with excellent verbal and non-verbal communication skills. She is experienced in creative writing, editing, proofreading, and administration. Oluwasewa Badewo is also skilled in Customer Service and Relationship Management, Project Management, Human Resource Management, Team work, and Leadership with a Master's degree in Communication and Language Arts (Applied Communication).