With the cost of living problem, Sainsbury’s is advising customers to freeze eggs in an effort to help families save £720 annually.
The world’s largest retailer is advising customers that practically all food products may be frozen after discovering in a survey that 58% of Britons are scrambling to find methods to save costs.
According to waste organization WRAP, the typical household throws away £60 worth of food per month.
Additionally, Sainsbury’s has just established a walk-in freezer concept shop where free demonstrations will teach consumers how to freeze things they may not have known about.
The pop-up shop, dubbed Sainsfreeze, debuted yesterday in Boxpark in Shoreditch, east London, and will remain open until tomorrow. From the outside, it resembles a typical Sainsbury’s.
Innovative methods of freezing foods that are often available in the fresh area of the grocery store include portioning minced meat and freezing it flat to conserve space, as well as combining wilting herbs with oil or water and freezing into ice cube trays.
The accessible goods were chosen based on research that showed milk, eggs, bread, and onions, as well as bananas and herbs, are the things Brits most often toss away when they are ready to go bad.
It follows the store’s decision to remove “best before” dates off 276 goods in an effort to decrease food waste and educate consumers about when products have naturally gone bad.
One in ten consumers are aware that eggs may be frozen, yet 36% of customers discover that an item is moldy or has gone bad before they have an opportunity to eat it.
According to Ruth Cranston, head of corporate responsibility & sustainability at Sainsbury’s, “food waste often goes unnoticed when people think about climate change.” The loss or waste of around a third of the food produced for human use accounts for an astounding 8–10% of the world’s annual greenhouse gas emissions.
This is the reason we’re introducing Sainsfreeze: to provide consumers the tools they need to try to reduce food waste while also learning helpful advice. Innovative freezing not only enables us to save food that we would have otherwise thrown away but also to purchase food at a discount near its expiration date, saving us considerably more money on our weekly shopping expenditure.
“UK homes waste the equivalent of eight meals a week on average, costing the typical family close to £800 annually,” said Catherine David, director of partnership & change at WRAP.
“Food waste not only costs money, but it also has a significant effect on the environment. Food waste, behind the USA and China, would have the third-largest carbon footprint in the world if it were a nation.
‘At a time when food costs are on the rise, reducing food waste at home is one way we can all help and save money. We are aware that our freezer may be a valuable resource in terms of encouraging us to consume more of the food we purchase. We can utilize it to put off eating food until it is still within its use-by date.
However, we are also aware that not everyone is yet a lover of freezers. We discovered that one-third of consumers acknowledge that their freezer may sometimes be a complete disaster zone.
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