A glamorous night in Cannes became the perfect stage for Maura Higgins to unveil a striking new look as she continued her busy schedule of international appearances.
The television personality and former reality star stepped out at one of the city’s most talked-about events, showcasing a fresh curly bob that marked a dramatic change from the sleek hairstyle she had worn just a day earlier.
Bold Fashion Choice Steals the Spotlight
Attending the second evening of Spotify Beach’s concert series during the 73rd Cannes Lions International Festival of Creativity, Maura ensured all eyes were on her.
The star arrived in a daring black halterneck gown featuring a dramatic thigh-high slit that highlighted her toned, sun-kissed legs.
The elegant ensemble perfectly complemented her newly styled curls, creating a sophisticated yet striking look as she mingled among guests at the event, which featured performances from artists including Lykke Li, Mumford & Sons, and John Summit.
Back to Cannes After a Brief UK Appearance
Maura’s appearance in the French Riviera came shortly after a whirlwind return to the United Kingdom.
Earlier in the week, she attended Royal Ascot, making a stylish appearance at the prestigious racing event before quickly jetting back to Cannes to continue her packed schedule.
Her frequent international travel reflects the increasingly global nature of her career, with the Irish star spending significant time in both Europe and the United States in recent months.
From Reality TV Favourite to International Television Star
Since first capturing viewers’ attention on the fifth season of Love Island UK in 2019, Maura has built one of the most successful careers among the show’s alumni.
Known for her outspoken personality, memorable one-liners, and confidence in the villa, she quickly became a fan favourite.
Alongside then-boyfriend Curtis Pritchard, she finished fourth in the competition.
However, her success after leaving the show has arguably surpassed her time on reality television, placing her among the franchise’s most recognisable stars.
Expanding Her Career Across the Atlantic
After initially focusing on fashion partnerships, beauty collaborations, and influencer work, Maura began establishing herself in the American entertainment market in 2023.
She joined Love Island USA as a social media presenter and later appeared as a guest host during one of the show’s challenges.
That same year, she secured another major role as social media presenter for Love Island Games.
Her television portfolio continued to grow when she became the host of Love Island: Aftersun in 2024, adding to a resume that already included a stint on Dancing on Ice in 2020.
Major US Opportunities Continue to Grow
Maura’s ambitions in the United States have become increasingly clear.
She has appeared regularly on Love Island USA’s companion programming and recently featured in the latest season of the US version of The Traitors, which is expected to air in the UK later this year.
To support her growing American presence, she signed with Align, a public relations agency known for helping entertainment figures expand their careers in the US market.
She also revealed that she had joined the prestigious talent agency Creative Artists Agency, whose roster includes some of the biggest names in entertainment.
New Projects Signal a Busy Future
The television star recently confirmed another significant career milestone when she announced her participation in an upcoming season of Dancing With The Stars in the United States.
Although reports emerged earlier this year that she had stepped away from hosting duties on Love Island USA’s Aftersun because of scheduling commitments, Maura emphasized that her relationship with the franchise remained strong.
That connection was reinforced when she was later announced as the presenter of Love Island Games’ Aftersun, a role that reflected the confidence producers continue to place in her as her international profile continues to rise.
Cannes Appearance Highlights a Year of Career Momentum
From reality television contestant to international presenter and television personality, Maura’s latest appearance in Cannes served as another reminder of how far her career has evolved.
With a bold new hairstyle, a standout red-carpet look, and several major projects on the horizon, the star appears to be entering yet another busy chapter in her growing entertainment career.
