Taco Bell fans, get ready for a year filled with bold new flavors and exciting innovations! During Taco Bell’s Live Mas LIVE event on March 4, Chief Marketing Officer Taylor Montgomery revealed that the fast-food chain will introduce over 10 new items to its menu by the end of 2025.
From innovative beverages to revamped sauces and tasty new dishes, Taco Bell is pulling out all the stops to keep customers coming back for more.
Baja Blast Gets a Fun New Twist with Mountain Dew Baja Midnight
One of the most highly anticipated items is the Mountain Dew Baja Midnight, a fresh take on the beloved Baja Blast.
The drink is sure to be a hit with fans who have enjoyed the signature tropical flavor over the years.
Taco Bell is known for its fun and unique beverage options, and this one is no exception.
Montgomery also gave fans a sneak peek at another exciting addition: Mike’s Hot Honey Diablo Sauce.
This fiery sauce is designed to pair perfectly with Taco Bell’s Chicken Nuggets, which will make a return to the menu twice this year, although the exact dates remain a mystery.
New Features, Tasty Dishes, and More at Taco Bell
The event also highlighted Taco Bell’s recent menu additions, such as the Luxe Cravings Boxes and the Caliente Cantina Chicken Menu.
Liz Matthews, Taco Bell’s Chief Food Innovation Officer, spoke passionately about the chain’s commitment to creating unforgettable flavor experiences.
“For more than 60 years, Taco Bell has been crafting bold, beautiful flavors that ignite cravings and redefine what’s possible,” she said.
Fans were especially excited about upcoming menu items like the Flamin’ Hot Burrito and the Toasted Cheddar Street Chalupa.
Taco Bell knows that its customers love to pair their meals with refreshing drinks, so Montgomery also teased the opening of Live Mas Cafe, Taco Bell’s new venture in Chula Vista, California.
The cafe will offer a menu of 30 different drinks, including the Dirty Baja Blast.
Exclusive Test Kitchen Creations
The excitement didn’t stop with beverages.
Taco Bell’s “test kitchen” is working on some delicious new creations, including Zab’s Hot Ranch, a collaboration with Zab’s Hot Sauce.
Other potential new dishes in the test kitchen include Crispy Fajitas, Brisket Taco, Poutine Fries, and Mexican Pizza Empanada.
If these items make it to the menu, Taco Bell fans will be in for a real treat.
Taco Bell’s New App Feature: Fan Style
Taco Bell is also launching a new app feature called Fan Style, which will allow customers to customize their menu items, save their favorites, and even give them creative names.
Fans will be able to share their personalized creations with friends, adding a fun and interactive layer to the Taco Bell experience.
Exciting Collaborations and Partnerships
Taco Bell isn’t just innovating in food and drinks; the brand is also expanding its reach with exciting collaborations.
One of the most interesting partnerships announced is with the golf apparel brand Bad Birdie.
Together, they will release a new collection and host the Taco Bell x Bad Birdie Invitational for high school golfers later this year.
Another major collaboration is with Tony Hawk in celebration of the 25th anniversary of the Tony Hawk Pro Skater game.
Taco Bell will feature branded merchandise and restaurants in the upcoming game, adding some fun for gamers and Taco Bell fans alike.
Taco Bell’s Impressive Financial Growth
Taco Bell’s parent company, Yum! Brands, recently announced impressive financial results for the fourth quarter of 2024, reporting a 4% increase in revenue to $930 million.
This growth reflects Taco Bell’s strong market performance, innovative product pipeline, and strategic value positioning.
Yum! Brands CEO David Gibbs expressed confidence in Taco Bell’s future, saying, “Taco Bell’s consistent market outperformance, innovative product pipeline and strategic value positioning set the stage for continued strong growth in 2025.”
2025 Taco Bell Features and Menu Items to Look Out For
In addition to all the exciting updates, Taco Bell revealed a range of new menu items for 2025, including:
- Luxe Cravings Boxes
- Caliente Cantina Chicken Menu
- Decades Menu
- Fan Style
- Grilled Cheese Burrito with Shredded Beef
- Toasted Cheddar Street Chalupa
- Crispy Chicken
- Mike’s Hot Honey Diablo Sauce
- Flamin’ Hot Burrito
- Steak and Queso Crunchwrap Sliders
- Rolled Poblano Quesadilla
- Milk Bar Birthday Cake Churros
- Mountain Dew Baja Midnight
- Quesocrisp Taco
With so many new offerings on the horizon, Taco Bell is clearly setting the stage for an exciting year ahead.
Whether you’re a fan of bold flavors, innovative beverages, or just love customizing your meals, 2025 is shaping up to be a delicious year for Taco Bell enthusiasts!