With Roger Federer’s retirement, the tennis world is now seeking a new top earner among its active players. Notably, Rafael Nadal, another player who hasn’t been heavily active this year, continues to amass sponsorship deals. Recently, Nadal secured a new sponsorship agreement with Infosys.
One player making waves both on and off the court is Daniil Medvedev, earning $20.1 million. His significant on-court achievements this season are complemented by substantial off-court moves, such as the launch of his own signature line of apparel with Lacoste.
Ranked at number three is Iga Swiatek, the world No. 1 among women players and ahead of most male colleagues in earnings. Since joining IMG agency last September, Swiatek has expanded her sponsorship portfolio, establishing partnerships with Oshee sports drinks, On Shoes, and Visa.
Claiming the second spot is Carlos Alcaraz, with earnings of $31.4 million. Brands like Louis Vuitton and Calvin Klein are capitalizing on Alcaraz’s athletic physique to promote their products. Notably, he has a lineup of lucrative exhibition offers as well.
At the summit is Novak Djokovic, topping the list with earnings of $38.4 million. Djokovic has solidified his dominance both on and off the court in the past year. Forbes estimates his career pre-tax earnings at over $510 million, including a remarkable $172 million in prize money, the highest in ATP history. In January, he expanded his endorsement roster by collaborating with Waterdrop drinks.
