Target doesn’t shy away from controversy with sale of ‘Pride Nutcracker’

The retailer said that it would be removing certain items “that have been at the center of the most significant confrontational behavior.”

“Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year,” that statement said. 

NBC News reported in May that in some stores in the South, pride displays were moved to less visible areas of the shopping center. 

Target said that comparable sales declined 5.4% in the second quarter. The company said this month that in its third quarter, comparable sales declined 4.9%. 

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Target’s stock has taken a significant hit since May, but it had a jump of about 20% over the past five days.

Following its decline in sales during its second quarter, Target CEO Brian Cornell told investors that the financial hit was due to both inflation and “negative guest reaction to our Pride collection,” according to Newsweek.

Target says it has been executing a gay pride agenda for over a decade. The company has published a “Pride Manifesto,” a video that celebrates homosexual relationships and shows couples of the same sex kissing, embracing, and in marriage ceremonies.

Just last year, Target said it would be celebrating Pride Month during the month of June but that the celebration would go “all year long.”

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