…By Larry John for TDPel Media.
Controversial Nigerian street singer, Habeeb Okikiola, widely known as Portable, is making a bold move into the world of herbal drinks, potentially rivaling his boss, Obi Cubana.
Portable, who previously served as a brand ambassador for Obi Cubana’s Odogwu Bitters, is now working on his own herbal alcoholic brand called Zazuu Bitters.
In an Instagram post, Portable expressed his gratitude to Obi Cubana for inspiring him and pledged his loyalty to his mentor.
Portable’s Partnership with Zazuu Bitters:
Portable shared the exciting news of his partnership with Zazuu Bitters on his Instagram page.
The new brand is located in Ogun State, and Portable proudly declared himself as a partner in the venture.
He referred to himself as the “Ika of Africa” and expressed his ambition to take over the street music scene.
Despite his new endeavor, Portable remained grateful to Obi Cubana and acknowledged him as the one who paved the way for his success.
Portable’s Endorsement Deal with Obi Cubana:
In May 2022, it was reported that Portable had secured a lucrative endorsement deal with Obi Cubana’s business, Odogwu Bitters.
Alongside other notable personalities, Portable was chosen as the face of the brand.
The singer announced the deal on his Instagram page and revealed that he received a substantial sum of N50 million for his role.
Portable’s unwavering loyalty to Obi Cubana is not surprising, considering the businessman’s support for his music career.
Obi Cubana’s Generosity towards Portable:
Earlier this year, Obi Cubana showcased his generosity by gifting Portable N3 million to support his music.
Portable shared their conversation on his Instagram story, where Obi Cubana offered to sponsor the singer’s music with the substantial sum.
Portable graciously accepted the offer, expressing his trust in Obi Cubana’s choices.
Portable’s decision to venture into the herbal drinks industry marks a significant step in his career.
As he establishes himself with Zazuu Bitters, Portable remains grateful to his mentor, Obi Cubana, for his unwavering support and guidance.
Their enduring partnership and Obi Cubana’s acts of generosity demonstrate a strong bond between the two individuals.
With his new business endeavor and Obi Cubana’s continued support, Portable is poised to make a lasting impact on both the music and beverage industries in Nigeria.
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