Soon, aficionados of sweets will observe a change in their boxes of Quality Street.
In the coming months, the chocolate twist wrappers will be fashioned from paper instead of plastic as Nestle transitions to more eco-friendly packaging.
Additionally, the candy firm will wrap KitKats with 80 percent recycled plastic.
The replacement of the cellulose-foil Quality Street wrappers on nine of the eleven candies will reduce the amount of plastic in its supply chain by billions of pieces.
The colorful twist wrappers of Quality Street will soon be made of paper instead of plastic.
The other two candies will continue to be packaged in simple aluminum foil.
Nestle stated that, unlike cellulose, the new wrappers are readily recyclable and biodegradable.
The origins of the Quality Street trademark date back to 1936 and John Macintosh’s family.
Its enormous success was largely due to the attractive packaging, which featured a variety of materials, including wax paper, foil, and the plant-based plastic cellulose.
In recent decades, cellulose has become the predominant material, although it is difficult to recycle and can take decades to disintegrate if discarded.
The Quality Street brand dates back to 1936 and John Macintosh’s family.
The paper transfer will require several months to accomplish. This implies that Christmas Quality Street cartons, pouches, tubs, and tins will have a combination of the old and new wrappers.
Nestlé said that KitKat wrappers will be constructed from 80 percent recycled plastic.
These wrappers can then be recycled through soft plastic recycling bins at more than 5,000 supermarkets – and deposited in Republic of Ireland household recycling bins.
The rollout will begin this month on the brand’s flagship two-finger items, and will be completed by 2024 for the whole product line.
KitKat, which is purchased by more than six out of ten households, will use the highest percentage of recycled food-grade plastic of any major candy brand.
The packaging will include the Recycle At Store On-Pack Recycling Label (OPRL), a British Retail Consortium-created labeling scheme designed to assist consumers in reusing and recycling more material.
Nestlé said that KitKat wrappers will use eighty percent recycled plastic.
Richard Watson, Business Executive Officer of Nestlé Confectionery, stated, “Our teams in the United Kingdom have pioneered these key packaging improvements.”
The new KitKat packaging was made possible by a large renovation to the York Factory of Nestlé, while the category-leading Quality Street paper twist-wraps were conceived at our Confectionery Product Technology Centre in York and executed in Halifax, the 87-year-old home of Quality Street.
Nestlé Confectionery aims to reduce its usage of virgin plastic by one-third and to make all of its packaging recyclable or reusable within the next three years, thereby assuming a leadership position in the area of sustainable packaging.