In the midst of a challenging start to the season, Manchester United is setting its sights on a bold future.
Despite the current struggles on the field, the club’s leadership has a clear vision for success—and it’s all about 2028.
A Rough Start to the Season
Erik ten Hag’s team has had a tough opening to the current Premier League campaign, winning only two of their first five matches.
Currently sitting in 11th place, it’s clear the Red Devils are far from where they need to be.
With the last league title win dating back to 2013 under Sir Alex Ferguson, the 12-year drought looks set to continue unless there’s a drastic turnaround.
Project 150: The Vision for 2028
Behind the scenes, however, the leadership is already focusing on long-term goals.
Omar Berrada, who recently joined the club from Manchester City as part of a major overhaul, addressed staff in a meeting last week.
During this discussion at Old Trafford, Berrada revealed the club’s ambitious target: winning the Premier League by 2028.
This goal, known as ‘Project 150,’ coincides with Manchester United’s 150th anniversary, a milestone that will be reached in 2028, marking the club’s founding in 1878 as Newton Heath.
Women’s Team Shares the Ambition
Interestingly, this ambition isn’t limited to the men’s team.
Berrada made it clear that the same target applies to Manchester United’s women’s team, aiming for their first Women’s Super League title in the next three seasons.
This parallel goal reflects the club’s broader aspirations across all areas.
Navigating Change Under New Ownership
This ambitious vision comes during a time of transition, especially after Sir Jim Ratcliffe’s INEOS group took a significant financial stake in the club.
Ratcliffe’s team launched a detailed financial review earlier this year, which unfortunately resulted in around 250 redundancies.
These changes have created an air of uncertainty among staff, but Ratcliffe has been vocal about the need to move the club forward, highlighting that fans wouldn’t accept a decade-long rebuild.
Instead, he envisions a three-year trajectory toward success.
A Three-Year Path to Success
Speaking about the club’s future, Ratcliffe emphasized that turning Manchester United into the best football team in the world is no easy task.
However, he reassured fans that the club is on a path toward competing for both the Premier League and Champions League titles within the next few years.
He noted that by 2028, United’s 150th anniversary, the club aims to be in a strong position, competing at the highest levels of football once again.
Backing Ten Hag Despite Early Struggles
Even though the team has faced early setbacks this season, Berrada and new sporting director Dan Ashworth continue to publicly support Erik ten Hag.
They believe he is the right manager to lead Manchester United toward these lofty goals.
After a tough 3-0 defeat to Liverpool, Berrada reaffirmed their faith in Ten Hag, emphasizing that the club is committed to working closely with him to achieve the best possible results.
What Lies Ahead for Manchester United?
While immediate results may be disappointing, the club’s long-term vision is clear.
Project 150 sets a bold target, and with the backing of leadership, fans will be eager to see how Manchester United navigates the next few seasons on their journey toward 2028.
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