Justin Bieber might seem like one of the world’s biggest pop stars with a fortune most can only dream of.
But behind the scenes, the singer faced serious financial trouble just a few years ago.
It turns out that his decision to sell his music catalog for a staggering $200 million back in late 2022 wasn’t just a savvy business move — it was also a necessity to keep his finances afloat.
According to insider reports, Justin was actually on the brink of what some called “financial collapse” before the deal went through.
Despite earning hundreds of millions—some estimates put his total earnings between $500 million and $1 billion—his spending and financial management left him in rough shape, prompting the sale to Hipgnosis Songs Capital, backed by Blackstone.
A Rush to Sell Amid Managerial Disagreements
Sources close to Bieber revealed that his longtime manager, Scooter Braun, advised him not to sell his catalog so early.
Scooter suggested waiting until January 2023 to benefit from a tax break, but Justin wanted to act fast and sealed the deal in December 2022.
This move made Bieber the youngest artist ever to sell his music catalog, though insiders say it was largely driven by his precarious money situation.
Despite his rocky finances, Justin’s career skyrocketed early on.
He became a global star at just 15 with his smash hit “Baby” back in 2010.
Today, Celebrity Net Worth estimates Justin’s net worth around $300 million, while his wife Hailey Bieber is reportedly worth about $200 million.
Hailey Bieber’s Billion-Dollar Skincare Ambitions
While Justin was navigating his financial ups and downs, Hailey Bieber has been quietly building her own business empire.
Her skincare line, Rhode, which she launched in mid-2022, is now being considered for sale at a whopping $1 billion valuation.
Hailey’s brand offers skincare essentials and some makeup products like blush and lip treatments.
However, selling a brand tied so closely to a single celebrity—and currently only available online—has its challenges.
Industry insiders warn that the market is cautious about investing huge sums in young celebrity brands without solid retail distribution.
Despite this, Hailey has brought in heavyweight bankers from J.P. Morgan and Moelis to explore potential deals.
The Fallout With Scooter Braun and Financial Disputes
The drama around Justin doesn’t end with finances.
Recently, explosive details have surfaced about his split from Scooter Braun, his former manager known for managing top stars like Demi Lovato and Ariana Grande.
Braun retired in mid-2024, just a day after ending his business relationship with Bieber.
An upcoming documentary titled TMZ Investigates: What Happened To Justin Bieber? promises to reveal behind-the-scenes details, including a heated financial dispute.
Reports claim that after Justin abruptly canceled 70 tour dates during his Justice tour in 2022 due to health reasons, he owed tens of millions of dollars to tour promoters and Braun’s company, Hybe America.
An external audit allegedly found Justin owes Scooter over $8 million, but Bieber’s team disputes these claims, pointing to overpayments and a conflicting internal audit.
Both sides have their own versions of the truth, and the documentary will dive deeper into the fallout.
Health Challenges and the Impact on Justin’s Career
Justin’s decision to halt his Justice tour was heavily influenced by his diagnosis of Ramsay Hunt syndrome, which partially paralyzed his face.
He publicly shared that prioritizing his health was essential. Still, the financial consequences of the canceled shows added layers of complexity to his already strained business relationships.
Justin’s Recent Social Media Moments: Reflecting and Stirring Up Reactions
In recent weeks, Justin has been sharing candid, sometimes puzzling posts on Instagram.
One carousel of videos showed him reflecting on his childhood in Alaska, fishing trips, and his faith, emphasizing messages about loyalty, honor, and purpose.
However, some of his posts, like a controversial Mother’s Day message, sparked backlash from fans who were worried about his mental health.
Alongside these posts, Justin unveiled a quirky new phone case design for his fashion brand SKYLRK.
The twist? The phone case holds a marijuana joint, but since Hailey holds the patent for a similar lip treatment case through her Rhode brand, Justin joked that he needs her permission — and possibly to pay a fee — to move forward.
Hailey’s Rhode Brand and Justin’s SKYLRK: Parallel Paths in Business
Hailey’s Rhode has been growing steadily since 2022, and she’s been praised for innovative products that combine practicality with skincare needs.
Her team has highlighted how the lip treatment phone case is designed for convenience, blending daily essentials with modern lifestyles.
Meanwhile, Justin has been quietly building SKYLRK since 2023, teasing fans with hoodies, shoes, and now his novel phone case concept.
Their entrepreneurial journeys showcase how both are carving out their niches beyond music and modeling.
Family Life Under the Spotlight
Despite public ups and downs, Justin and Hailey have also shared sweet moments with their baby son, Jack Blues.
Just days before the controversial Mother’s Day post, Justin surprised Hailey with a mariachi band and a heartfelt tribute on social media.
But the singer’s mixed messages on platforms have left fans divided, with some expressing concern while others defend his complex emotions.