Big Brother fans were left fuming after the conclusion of the ITV reality show, with many accusing the series of being “fixed.”
The drama-filled season wrapped up after five weeks, with the final six contestants fighting for a life-changing £90,000 prize.
But the surprising results, including the identity of the winner, left some viewers wondering if the voting process had been manipulated.
Ali Bromley Takes the Top Spot
Hosts AJ Odudu and Will Best revealed that Ali Bromley had won the series, securing 51.9% of the public vote.
Despite facing a tough crowd throughout the season, Marcello Spooks finished in second place, prompting boos from the audience.
Earlier in the show, Hanah and Emma were evicted, with Segun and Nathan also receiving the least votes, making them the next to leave.
Fans Claim the Vote Was “Fixed”
The final results sparked backlash from viewers, who took to social media to accuse the show of being “rigged” for Ali to win the prize.
Many expressed disbelief that Marcello—despite his less-than-ideal behavior in the house—could have finished so high in the rankings.
Comments on X (formerly Twitter) included:
- “51% vote reopened and revotes mmmmm yh fix #BBUK”
- “Yeah ITV is such a fix. Marcello would NEVER be in 2nd, absolutely terrible guy. #BBUK #BigBrotherUK #BigBrother”
- “Should be Fix Brother #BigBrother”
- “#BigBrother biggest f****g fix ever. Bore off”
- “Rigged #BBUK #BigBrother”
Controversial Twist Raises Eyebrows
This isn’t the first time the show has caused an uproar.
Fans were also critical of a last-minute twist introduced just a week before the finale.
Viewers learned that one housemate, who was still unknown at the time, had the power to pick a “lucky card.”
This allowed them to choose three other housemates to enter Big Brother’s vault, where they faced the risk of eviction.
Fans slammed the twist as unfair, arguing that it prematurely set up certain housemates for elimination, especially since the public vote had already opened.
The chosen housemates had the chance to place £5,000 bundles in front of their perceived “safe” housemates, but if they guessed wrong, they risked eviction.
The twist was heavily criticized, with many viewers calling for the person responsible for the idea to be sacked.
Ali’s Victory and Marcello’s Departure
In her winner’s interview, Ali reflected on the public’s support, attributing it to her authenticity and lack of a “game plan.”
She walked away with the £90,000 prize, while Segun had already taken £10,000 from the pot in a previous eviction task.
Marcello, in his exit interview, admitted the journey had been tense, especially as the weeks went on and the competition intensified.
He shared that although he respected Ali, they had different personalities, and they didn’t engage in deep discussions about their issues in the house.
Marcello was also questioned by AJ about some of his inappropriate comments, including one regarding “Sarah’s pH levels.”
AJ made it clear that while it might be seen as “boy banter,” such remarks were not acceptable.
Marcello defended himself, explaining that he had experienced “a few bad experiences” and that he should have kept the comments within his friendship group.
What’s Next for Big Brother?
With the season now over, the future of Big Brother remains uncertain.
Fans continue to debate whether the show’s integrity has been compromised, and whether the twists and results truly reflected the public’s choices.
The controversy around this season’s finale has certainly left viewers eager to see what comes next.
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