Amazon Prime Customers Gain Access to Iceland Products Online
Amazon Prime members can now purchase products from Iceland supermarket through Amazon’s website, thanks to a new partnership between the two companies. Initially, this service will be available in select areas of Greater Manchester, with plans to expand to other regions in the coming months.
Expanding the Online Grocery Market
Iceland joins the ranks of Morrisons and Co-op in offering their products through Amazon’s platform. The product range will encompass Iceland’s own-brand fresh and frozen items, along with selections from brands such as Greggs and Heinz.
Enhancing Customer Experience
Amazon’s UK country manager, John Boumphrey, expressed enthusiasm about the partnership, stating that it provides customers with a broader selection of cost-effective groceries on Amazon, complete with various delivery options for Prime members.
Iceland’s Commitment to Customer Convenience
David Devany, Iceland’s chief customer and digital officer, highlighted their dedication to catering to customer preferences. This collaboration with Amazon allows Iceland’s customers to access their exclusive brands and beloved freezer items with ease. It also presents an opportunity to introduce new shoppers to the advantages of shopping at Iceland.
Amazon’s Physical Grocery Store Expansion
In addition to this online partnership, Amazon announced the opening of a new branch of its physical grocery store, Amazon Fresh, located in London’s Liverpool Street. This expansion reflects Amazon’s ongoing efforts to diversify its grocery retail offerings and meet the evolving needs of customers.
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