Cost-Cutting Measures: Brits Skip Showers and Share Baths Amid Rising Living Costs
Millions of hard-up Brits are cutting back on showers, washing clothes less, and sharing baths to try to save money on energy and water bills.
Hygiene Takes a Hit as Millions of Brits Save on Water and Energy Bills
An astonishing 43 per cent of adults are taking fewer baths and showers, while almost half are washing their clothes less often to cut energy and water usage, according to new research.
The Great Unwashed: How Brits Are Adapting to the Cost-of-Living Crisis
But while many are risking being less hygienic to mitigate the soaring cost of living, one in six people are making cost-cutting fun and flirty, without sacrificing cleanliness, by sharing baths and showers with a partner or friend.
Creative Cost-Cutting: Brits Embrace Bath and Shower Sharing to Save Cash
Research by household money-saving site Nous.co found 58% of people in Glasgow and 57% of people in Newcastle are sharing baths more.
Research Reveals Brits’ Hygiene Habits Amid Soaring Living Costs
Greg Marsh, founder and CEO of Nous.co, said: ‘Our research shows the lengths to which millions of people are having to go to drastically alter their lives because they are struggling so much to make ends meet.
For many, this is no laughing matter.’ The research also found that across Britain as a whole, women are cutting down on baths more than men, 45 per cent compared to 40 per cent, and that people under 25 are keener on personal hygiene than those over 65.
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