England manager Gareth Southgate has announced that he will not be reviving his iconic waistcoat look for Euro 2024, opting instead for a more relaxed wardrobe choice.
During the 2018 FIFA World Cup in Russia, Southgate became synonymous with his waistcoat, a fashion statement that captured the nation’s attention as England progressed to the semi-finals.
Iconic Waistcoat
The waistcoat trend during the 2018 World Cup saw a surge in sales, with shops like Marks & Spencer reporting a 35% increase in waistcoat purchases.
Dubbed “the Gareth Southgate effect,” the trend reflected the feel-good atmosphere he brought to the nation during the tournament.
Conscious Fashion Choices
While Southgate’s waistcoat gained iconic status, he has chosen to forego its return for Euro 2024. In an interview with GQ, Southgate acknowledged the impact of his fashion choices, emphasizing the importance of creating a relaxed environment, especially when working with young players.
New Look for Euro 2024
For Euro 2024, Southgate revealed that he will opt for short-sleeved knits instead of a suit and tie, reflecting his desire to maintain a relaxed atmosphere within the team.
This decision marks a departure from his previous formal attire and highlights his evolving approach to touchline fashion.
Knitted Polka Dot Tie
During Euro 2020, Southgate adopted a knitted navy blue polka dot tie, which fans affectionately dubbed “the new waistcoat.”
This choice symbolized a departure from the traditional waistcoat while still maintaining a sense of style and identity on the touchline.
Collaboration with M&S
Southgate’s wardrobe choices have often been in collaboration with Marks & Spencer (M&S), the official formalwear partner of the Football Association (FA).
The FA recently unveiled the formalwear range for Euro 2024, featuring overshirts, blouson jackets, knit sweaters, and trousers.
Marcus Rashford’s Involvement
Despite being left out of the England squad, Marcus Rashford participated in the formalwear photoshoot, showcasing the range alongside Aaron Ramsdale and Conor Gallagher.
This collaboration highlights the off-field partnership between M&S and the England team, emphasizing a sense of unity and cohesion.
Continued Style Evolution
Southgate’s decision to forgo the waistcoat for Euro 2024 represents a continued evolution of his touchline style.
As he embraces a more relaxed and contemporary look, he aims to create a comfortable environment for his players while maintaining his distinctive fashion sense on the sidelines.
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