The Duke and Duchess of Sussex have acquired the domain name Sussex.com from British-born businessman Neil Agate, who reportedly expressed satisfaction with the transaction.
The couple launched their new website, Sussex.com, as part of a royal rebranding effort.
Business Deal Behind Sussex.com
Neil Agate, a tech entrepreneur originally from Sussex but now residing in the US, had owned the Sussex.com domain since 1995.
Harry and Meghan purchased the domain through a broker, who facilitated the deal without disclosing their identities. The domain was registered on February 4, just days before the website’s launch.
Reaction and Details from Neil Agate
Agate expressed contentment with the sale, sharing a photo of the new website and congratulating the Duke and Duchess of Sussex.
He highlighted the domain’s three-decade history and joked about its association with a British polo player.
Agate confirmed receiving inquiries over the years but found the offer from Harry and Meghan fair.
Royal Rebrand and Controversy
The Sussex.com website marks the couple’s latest branding move, following their departure from the royal family and the discontinuation of their previous website, SussexRoyal.com.
The new site features profiles of Prince Harry and Meghan, maintaining their Duke and Duchess of Sussex titles despite stepping back from senior royal duties.
Criticism and Response
The rebranding effort has faced criticism, particularly regarding Meghan’s use of her coat of arms and the decision to change their children’s surnames to Sussex.
Critics argue these actions contradict promises made to the late Queen Elizabeth. However, representatives for the couple dismissed these criticisms, emphasizing their commitment to their beliefs and work.
Speculation and Future Plans
Amidst ongoing speculation about Prince Harry’s potential return to royal duties in light of King Charles’ illness, palace sources have reportedly ruled out such a scenario.
Despite warm exchanges between Harry and Charles, insiders claim there is “no way back” for the Duke of Sussex in terms of his royal role.
Meanwhile, the couple continues to pursue various projects, including Meghan’s new podcast deal with Lemonada Media.
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