People are just realising Wall’s ice cream has a different name in every country

…By Jack Sylva for TDPel Media. Wall’s, a popular ice cream brand, goes by different names depending on the country.

The brand has 27 different names around the world, according to its Wikipedia page.

For instance, Wall’s is called “Ola” in Belgium, the Netherlands, Luxembourg, and South Africa, while it is called “Olá” in Portugal, Cape Verde, and Macau.

“Kibon” is used in Brazil, Argentina, and the Falkland Islands, while “Miko” is used in Egypt, France, and Morocco.

Other countries have their own names for Wall’s ice cream, such as “Bresler” in Chile and Bolivia, “Frigo” in Spain, and “Good Humor” in the US.

Wall’s has become part of Unilever’s international Heartbrand strategy, which aims to retain the brand’s local identity while sharing a logo and most of the product lineup.

The brand was founded in 1786 by Richard Wall, and it initially operated as a butcher’s stall in St James’s Market, London.


In the 1990s, the business was led by Richard’s grandson Thomas Wall II.

The brand is known for its Cornetto, Magnum, and Viennetta products.

The viral tweet that revealed the different names of Wall’s in various countries shows the brand’s international reach and appeal.

It is interesting to see how a brand can retain its identity while adapting to the cultural and linguistic differences of its various markets.

The Heartbrand strategy allows Wall’s to maintain a consistent brand image while catering to local tastes and preferences.


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