Miss Universe 2024, Victoria Kjaer Theilvig, is facing backlash following a TikTok video that resurfaced shortly after her crowning.
Theilvig, representing Denmark, won the prestigious title on November 16th in Mexico City, competing against 120 other contestants.
However, a video of her singing along to Jay-Z’s “Empire State of Mind,” in which she used a racial slur, has sparked outrage across social media.
Social Media Reactions and Calls for Accountability
Theilvig’s actions quickly drew heavy criticism from social media users, many calling for her to be stripped of her crown.
In the video, posted from New York’s Empire State Building, she was seen casually singing to the song, which includes the N-word.
Fans and critics alike expressed their shock and disapproval, with one user stating, “Runner up, you’re up, this one is DONE,” while another said, “In the crown at that omg,” showing disbelief that someone holding such a title would display such behavior.
One TikTok user, Majin Mo, suggested that an apology might not be enough, calling for Theilvig to be “decrowned” instead.
As of now, neither Theilvig nor the Miss Universe organization have commented on the situation.
Miss Universe Organization’s Controversial Background
Some speculate that no major action will be taken against Theilvig, given the history of the Miss Universe organization’s leadership.
Anne Jakapong Jakrajutatip, the CEO of Miss Universe and the first openly trans woman to fully own the organization, has made headlines in the past for her controversial views on diversity and inclusion.
In a leaked video, Jakrajutatip made a statement suggesting that while diverse contestants are welcome to compete, they are unlikely to win, causing further questions about the organization’s commitment to inclusivity.
Recently, Jakrajutatip also made remarks about the pageant’s evolution, claiming that Miss Universe has already reached its “ultimate evolution,” dismissing the need for further changes.
Her comments have contributed to the ongoing debate over the pageant’s stance on diversity and tradition.
The Return to Traditional Standards
This year’s Miss Universe contest marked a shift back to more traditional beauty standards, with Theilvig, a cisgender woman, being crowned.
The win comes after a period of increased inclusivity, with transgender contestants like Miss Spain 2018’s Angela Ponce and Miss Netherlands 2022’s Rikkie Valerie Kolle making history in recent years.
The win sparked mixed reactions, with some celebrating the return to what they see as “normalcy” and others expressing surprise over the competition’s shift away from diversity.
Political commentator Matt Wallace, with over two million followers, shared his astonishment, tweeting, “BREAKING: Fans shocked after straight, white, biological woman wins Miss Universe 2024.”
Other users took to social media to applaud the decision, declaring that “reality just made a comeback” and celebrating the return of what they believe to be traditional values.
What Happens Next?
As the controversy continues to unfold, it remains to be seen how both the Miss Universe organization and Theilvig herself will respond to the backlash.
With such a significant spotlight on her, the outcome could set the tone for future pageants and the evolving discussion around beauty standards and inclusivity.
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