ITV Darling Holly Willoughby Faces Financial Setback as Management Company’s Assets Plummet

ITV Darling Holly Willoughby Faces Financial Setback as Management Company’s Assets Plummet

Holly Willoughby, once hailed as the ‘golden girl’ of ITV daytime television, is facing a significant downturn in her fortunes, as revealed by her company accounts.

Despite her success as a television presenter and businesswoman, recent financial filings show a substantial decrease in net current assets, marking a surprising turn of events for the 43-year-old media personality.

Company Accounts and Declining Assets

Willoughby established her own management company, Roxy Media Ltd, in 2020, following her departure from the renowned agents YMU.

The latest accounts, filed up to August 2023, cover the period during which she remained a prominent figure on This Morning and served as the face of Marks & Spencer.

However, the accounts indicate a stark decline in net current assets, plummeting from £1.1 million to £283,000 compared to the previous year.

Transition and Dispute with Former Agency

The establishment of Roxy Media Ltd was seen as a move inspired by Willoughby’s belief in ‘girl power,’ as she is thought to be the sole client of the all-female team running the agency.

The transition came amidst a dispute with her former bosses at YMU, who claimed she owed them money from ongoing commercial deals. However, this dispute was resolved through settlement in the summer of 2022.

Career Shift and Alleged Plot

Willoughby’s career trajectory took a surprising turn when she departed This Morning in December of the previous year.

Her departure came after reports of an alleged plot to kidnap her surfaced, prompting her to step away from the show. Currently, she is engaged in filming Bear Hunt with Bear Grylls for Netflix in Costa Rica.

Professional Challenges and Personal Life

In addition to professional challenges, Willoughby faced criticism and scrutiny during her tenure on This Morning, particularly in the aftermath of a scandal involving her co-host, Philip Schofield.

Despite her efforts to navigate the controversy, ratings for the show remained stagnant upon her return in September 2023.

Ultimately, she chose to leave the program in December, paving the way for a new hosting team led by Ben Shephard and Cat Deeley.

Personal Retreat and Family Life

Following her departure from This Morning, Willoughby took a hiatus from her career to focus on her personal life.

She resides in southwest London with her husband, Dan Baldwin, a successful TV producer known for his work on the Gladiators revival, and their three children: Harry, Belle, and Chester.


The revelation of Holly Willoughby’s financial decline underscores the unpredictable nature of the entertainment industry and the challenges faced by even the most prominent figures.

As she navigates this new chapter in her career, Willoughby remains committed to her family and personal well-being, finding solace in her role as a wife and mother amidst the uncertainties of her professional endeavors,

TDPel Media

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