Clarence Ford, a legend of radio, has joined Primedia Broadcasting as host of the new mid-morning breakfast programme on CapeTalk.
Prior to its 25th anniversary on October 14, CapeTalk made modifications to its lineup known.
After saying goodbye to Refilwe Moloto, who begins a new chapter as a content producer, the programme welcomes in Ford to replace Lester Kiewit.
Ford, who also owns and operates The Wave, says he may be joining one of Mzansi’s largest radio stations, but The Wave will continue to be his “baby.”
I’m incredibly excited to be joining CapeTalk, but I know I can never take Lester Kiewit’s position as this station’s founder. I believe he is fantastic, and I asked the team if we could make adjustments gradually so that there wouldn’t be a major shock to the system. Nevertheless, I will attempt to help him with a lot of what he has accomplished.
“I have my advantages, so I’ll factor them in as well. There is still a lot I need to accomplish for The Wave, which is still my baby.
“The nation is not ready for internet radio stations, but if you go across the globe, you can see people moving online, and I can tell you that FM is going to be outdated at some point,”
32-year radio veteran Ford said, “I’m energised by the task, and I hope I can continue the spirit of transformation and effect genuine change in the radio medium by providing frank debates that raise hard themes that people remember long after the programme has concluded for the day.”
Ford will be in front of the microphone for the mid-morning programme in October from 9am to 12am.
Lester Kiewit, who now hosts the mid-morning programme, will switch to anchoring the breakfast show “Good Morning Cape Town with Lester Kiewit.”
Ford, who gained notoriety for his contentious views and “langarm” music, declared himself prepared for the next phase.
The former Heart FM announcer abruptly quit the station in December after accusing Denver Apollus, who was in charge of radio innovation at the time, of abusing him at work.
“We’re looking forward to these improvements, and they fit nicely with our quarter-century in radio,” CapeTalk station manager Tessa van Staden said. Being 25 is a significant milestone, and in the broadcast medium, which has seen many fly-by-nights, we are quite proud of it.