It’s not every day that a company takes a leap into uncharted financial territory, especially when it comes to cryptocurrency.
But Brazil’s fintech star Méliuz just did exactly that by becoming the country’s first publicly traded firm to add Bitcoin directly to its corporate treasury.
They didn’t just dip a toe—they invested a whopping $28.4 million to buy 274.52 BTC, averaging over $103,600 per coin. This latest purchase has brought their total Bitcoin holdings to 320 coins, now worth more than $33 million.
Shareholders Back the Bitcoin Vision
This shift didn’t happen overnight. On May 15, Méliuz held a crucial meeting where shareholders overwhelmingly voted to transform the company into a Bitcoin treasury firm.
The majority’s support was clear and strong, signaling a shared confidence in this new financial strategy.
Israel Salmen, Méliuz’s executive chairman, confirmed the decision with enthusiasm on social media, emphasizing that Bitcoin would become central to how the company manages its finances going forward.
Growing Bitcoin Holdings Per Share
Méliuz isn’t just stopping with this initial bulk purchase.
The company has plans to steadily increase its Bitcoin stash by leveraging cash flow, smart corporate strategies, and selective financial tools.
Their Bitcoin journey actually began earlier this year, with a smaller acquisition of 45.73 BTC back in March.
The goal? To boost the amount of Bitcoin backing each share, providing shareholders with crypto exposure as a way to hedge against inflation and currency volatility, especially given fluctuations in the Brazilian real.
Navigating Bitcoin’s Wild Ride
Of course, Bitcoin is known for its rollercoaster price swings—sometimes jumping or dropping 20 to 30 percent in just a few weeks.
This volatility means Méliuz’s profits could see big swings, too. A spike in Bitcoin’s price might give the company’s stock a nice boost, but a sudden drop could make more cautious investors nervous.
To manage this risk, Méliuz plans to space out its Bitcoin purchases carefully rather than buying large chunks at once.
They’re also keeping a close eye on Brazil’s evolving accounting rules for cryptocurrencies, since any surprises there could impact how they report and manage these digital assets.
Other Companies Are Joining the Crypto Club
Méliuz isn’t alone on this path. Around the world, companies are increasingly treating Bitcoin as more than just a trade opportunity—they’re making it a core part of their financial strategy.
For example, US-listed DayDayCook recently bought 100 BTC with plans to reach 500 in six months and an ambitious 5,000 within three years.
Even outside of major financial hubs, firms like Bahrain’s Abraaj Restaurants Group have quietly added Bitcoin to their treasuries.
In the US, discussions are underway about creating a national Bitcoin reserve, signaling growing institutional interest.
What Lies Ahead for Méliuz and Its Shareholders
All eyes will be on Méliuz in the coming months as it navigates Bitcoin’s ups and downs. Will shareholders celebrate as the Bitcoin-per-share value climbs? Or will volatility cause unease among investors?
The way Méliuz handles this experiment could influence other companies in emerging markets considering similar moves.
Their success—or struggles—might help shape the future of corporate Bitcoin adoption beyond Brazil’s borders.
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