Television presenter Ben Shephard surprised fans with an unexpected social media post as he introduced a new men’s skincare brand through a light-hearted “get ready with me” video.
While the products themselves drew attention, it was the brand’s deliberately provocative name that quickly became the biggest talking point online.
Shirtless Morning Routine Becomes Social Media Talking Point
The 51-year-old This Morning presenter appeared shirtless at the beginning of the Instagram video, taking viewers through his morning routine before heading to work.
As he demonstrated the skincare products, Shephard applied the cleanser and moisturiser to his face while explaining that he had been enjoying using them as part of his daily routine.
He described the process as intentionally simple, saying he preferred an uncomplicated skincare regimen before getting dressed, putting on his watch and glasses, collecting his motorcycle helmet, and travelling to the television studio.
Brand Name Steals the Spotlight
Although the video was intended to introduce the skincare line, much of the online conversation centered on its name, “FOR SKIN,” which is pronounced in a way that resembles the word “foreskin.”
The pronunciation prompted an immediate wave of jokes from viewers, with many admitting they could not hear the product name without laughing.
Others questioned whether the branding had been chosen intentionally because of its obvious double meaning.
Fans Flood the Comments With Jokes
The Instagram post quickly attracted hundreds of humorous reactions, as followers filled the comments section with playful remarks about the unusual branding.
Many joked that they would struggle to take the products seriously because of the pronunciation, while others described the choice of name as “unfortunate.”
Several commenters also poked fun at hearing Shephard repeatedly mention the cleanser and moisturiser throughout the promotional video.
Despite the teasing, the light-hearted campaign generated significant engagement, suggesting the unusual branding successfully captured public attention.
Collaboration With Joel Dommett
The skincare venture is a joint project between Ben Shephard and comedian Joel Dommett.
The pair appear together in promotional material for the brand, including photographs showing them wearing suits with facial cream applied as part of the playful marketing campaign.
According to the company‘s website, the founders are inviting members of the public to participate in developing the products through an interactive launch event called Comedy & Cream, where attendees will test products, provide feedback and help shape the final skincare range before its official release.
Community-Led Approach to Product Development
Rather than following a traditional product launch, the company says it wants customers to be involved throughout the development process.
The website explains that the brand is being built openly, allowing potential customers to share honest opinions instead of relying on private focus groups.
The founders say the goal is to create skincare products that genuinely appeal to men while encouraging more open conversations about self-care and confidence.
Supporting Men’s Mental Health
Beyond promoting skincare, the new venture also carries a charitable objective.
The company has announced that it will support the mental health charity Mind, linking personal wellbeing with greater awareness of men’s mental health.
Its mission states that looking after one’s appearance and talking more openly about mental wellbeing can go hand in hand, positioning the brand as more than simply a skincare business.
What’s Next?
With the promotional campaign already generating widespread discussion, Ben Shephard and Joel Dommett are expected to continue building interest ahead of the skincare range’s official launch.
Public testing events and community feedback will help refine the products before they become widely available, while the partnership with Mind is set to remain a central part of the brand’s identity.
Summary
Ben Shephard generated widespread online attention after posting a shirtless “get ready with me” video to introduce his new skincare brand, FOR SKIN.
While the products attracted interest, the brand’s pronunciation became the focus of countless jokes from fans on social media.
Developed alongside comedian Joel Dommett, the skincare venture plans to involve customers in product development through live testing events while also supporting the mental health charity Mind.
