BAT Implements Board Shake-Up to Drive Operational Excellence and Performance

…By Henry George for TDPel Media. Tadeu Marroco, a new addition to BAT’s board, has implemented a significant overhaul within the company, introducing several new board positions to enhance execution and operational excellence.


This strategic move marks a shift from the previous board titles and aims to foster a culture of collaboration and inclusivity.

Board Restructuring for Improved Execution:

Tadeu Marroco, who assumed the role of CEO, has introduced a refreshed Management Board structure to drive progress and agility within the organization.

This restructuring involves the creation of key positions, such as Chief Operating Officer, Chief Strategy & Growth Officer, and Director of Business Development.

These roles will replace the former designations of Chief Transformation Officer, Chief Growth Officer, and ‘New Categories’ Director.

Enhancing Performance and Transformation:

Marroco emphasizes the importance of the new Management Board structure in aligning with his vision of building a progressive and agile organization.

By fostering a collaborative and inclusive culture, the company aims to achieve simultaneous performance and transformation.


Marroco’s Background and Vision:

Having joined BAT in 1992, Tadeu Marroco brings extensive experience to his new role as CEO.

He previously served on the firm’s management board and became the finance director in 2019.

Marroco’s commitment to the company’s success is reflected in his remuneration package, which includes a base salary of over £1.3 million.

His focus lies in addressing operational challenges, particularly the underperformance of U.S. combustibles, which he believes is crucial to BAT’s multi-category strategy.

Addressing Ethical Standards and Compliance:

In response to recent legal issues, BAT has placed a renewed emphasis on operating with the highest ethical standards.

The board restructuring includes the appointment of a new Director of Compliance and Regulatory Affairs, highlighting the company’s commitment to compliance and adherence to regulations.

Marroco stresses that maintaining ethical practices remains a priority for both employees and business partners alike.


With the implementation of a new Management Board structure, BAT aims to sharpen its focus on improved execution, operational excellence, and performance.


Tadeu Marroco’s leadership and vision underscore the company’s commitment to addressing operational challenges and upholding ethical standards, creating a strong foundation for future success.

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