Running a sustainable Airbnb requires being financially savvy and having happy guests that keep coming back to your establishment whenever they’re in town! Building loyal clientele is a surefire way of steadily growing your business but it does require you to stay ahead of the competition.
Successful Airbnb hosts swear by providing excellent customer service and working with hotel furniture suppliers for quality furnishing. But what else can you do to make your rental space a major drawcard for returning guests? Here are six ways you can stand out from the crowd and ensure your visitors keep coming back for more!
6 Ways to Keep Guests Coming Back to Your Airbnb
1. Offer Excellent Customer Service
Excellent customer service should start the moment your guest enquires about your listing. Ensuring your guest’s booking experience is stress-free and friendly gets you off to a great start. But you need to follow through by providing top-class customer service when your visitors arrive at your establishment and during their stay.
This level of service includes:
- Prompt response to general inquiries
- Providing a welcome pack when guests arrive
- Responding to problems as soon as possible
Make sure your guests feel you’re taking their wellbeing seriously. Also, guests appreciate attention to detail and willingness to ensure they’re comfortable at all times, from start to end.
2. Provide Top-Quality Furniture
Providing top-quality furniture in your guest’s bedroom and all other spaces ensures your visitor is comfortable during their stay. Using hotel fit-out specialists to design and provide quality and stylish furniture makes all the difference to your guest’s away-from-home experience.
Offering ultimate comfort is a drawcard most visitors can’t resist when looking for accommodation. For example, a cosy couch to watch TV after a long day of sightseeing can be a memorable feature. Also, quality mattresses to ensure comfort at night are vital if you want to get a high rating and return-guests!
Furthermore, with the right furniture you’re not only making your guests comfortable but maximising functionality and aesthetics too. Quality furniture pieces can communicate style and luxury, so your guests will feel as if they’ve booked into a 5-star hotel! They’ll definitely want to come again!
3. Keep Up With Maintenance
A well-maintained Airbnb attracts guests as it reassures them they’ve booked a quality property. Also, keeping up with maintenance ensures your vacation rental stays functional. For this you’ll need to make sure guests’ bathrooms are always in good working order as well as features such as lighting, bar fridges and motorised window blinds.
Maintenance of your Airbnb property should also include the upkeep of your garden, swimming pool and any other outdoor facility used by your guests. First impressions do count and having a well-maintained Airbnb makes your property look clean and welcoming the minute your visitors arrive.
4. Stay in Touch With Regular Guests
Keeping in touch with your regular guests ensures they don’t forget about you! Sending weekly or bi-monthly newsletters with the latest happenings in your area is a nice touch. You can use email campaigns to promote discounts to loyal guests or encourage them to visit you again with out-of-season specials.
Staying in touch with your regular guests is another way of marketing your Airbnb to a broader audience – ask your recipients to forward your newsletters to potential newcomers. Remember, word-of-mouth advertising is still one of the most powerful ways to grow your business. You can make it easier for your loyal customers to talk about your establishment by simply clicking the “Forward” button!
5. Add a Personal Touch
Adding a personal touch to your guest’s stay turns strangers into friends and visitors that keep coming back! Thoughtful extras can make all the difference to your guest’s stay and can include ideas like:
- A selection of local snacks in the guest room
- Freshly made biscuits or rusks for the coffee station
- A bottle of champagne to celebrate birthdays or anniversaries
Keeping a list of your guests’ birthdays, wedding anniversaries, their favourite meals or drinks and preferred Uber driver helps you add a personal touch your visitor won’t forget.
6. Supply Plenty of the Essentials
Supplying your guests with essentials is important and making sure they never run out of them is equally vital! Do you give enough thought to the following?
- Toilet paper
- Fresh and clean towels
- Extra pillows and blankets
- Coffee and tea
- Clothes hangars
- Air conditioning
- A fully equipped kitchen for self-catering facilities
- A reliable WiFi connection
- TV with a good selection of movies and sports channels
- Bathroom toiletries
- Hairdryer
Don’t forget how essential furniture is to the experience! When looking for hotel furniture for sale make sure it includes essentials such as durable outdoor seating as well as ergonomic office chairs and desks for business travellers.
Final Thoughts
Your guests will keep coming back to your Airbnb if they feel welcomed, comfortable and secure whenever they stay at your establishment. Ensuring you meet all their demands is a good way to make your visitors happy every time they pick your Airbnb for a vacation stay or business trip.
Acknowledging your guest from start to end is what matters most to them. Get this right and you can consider yourself an Airbnb Superhost who will get the ratings you’re hoping for!
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