Engineer Hersi Ally Said, chairman of Young Africans SC and the African Clubs Association (ACA), spoke about the critical role of a strong media department for African football clubs.
Hersi, currently accompanying Yanga SC in South Africa for their CAF Champions League quarter-final against Mamelodi Sundowns, highlighted the significance of media infrastructure in club operations.
Preparation for CAF Champions League Showdown
Yanga SC and Mamelodi Sundowns played to a goalless draw in the first leg of their CAF Champions League quarter-final.
As they gear up for the decisive second leg at Loftus Versfeld Stadium, Yanga aims to secure a spot in the semi-finals, marking a historic achievement for the Tanzania League reigning champions.
Media’s Impact on Club Value and Sponsor Engagement
During a discussion with the South African Football Journalists Association (SAFJA) in Sandton, Hersi stressed the importance of a robust media department for clubs.
He emphasized that clubs without strong media teams risk compromising their value and sponsor engagement.
Creating Maximum Engagement and Visibility
Hersi highlighted the efforts of Yanga SC’s media department under his leadership, noting its role in creating engagement between the club and society.
He emphasized that a strong media team ensures the club’s information is well disseminated, adding value to sponsors and enhancing visibility.
Maximizing Visibility on YouTube
Hersi pointed out that Yanga SC currently holds the distinction of being the sports club with the highest visibility on YouTube in Africa, showcasing the effectiveness of their media strategy.
He emphasized the revenue-generating potential of digital platforms and underscored the necessity of a strong media team for club success.
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