The MTV Video Music Awards: A History of Unconventional Red Carpet Style
Since its establishment in 1984, the MTV Video Music Awards (VMAs) have earned a reputation for showcasing experimental, daring, and often eccentric red carpet fashion. It’s a platform where celebrities embrace their creativity, pushing the boundaries of style. Iconic moments like Lady Gaga’s meat dress in 2010 and Doja Cat’s surreal chicken leg boots in 2021 have become synonymous with the VMAs. This year, the tradition of unconventional fashion continued, with Saweetie making a bold statement by wearing a dress held together with bones.
A Year of Fashion Innovation: Combining Music and Style
The VMAs celebrate the most creative and boundary-pushing music videos of the year, providing an ideal opportunity for celebrities to display equally inventive fashion choices. It’s a unique blend of music and style where artists express their individuality. This year, despite challenges in the entertainment industry due to ongoing strikes by the Writers Guild and SAG-AFTRA, which have limited film and TV promotion and red carpet fashion, the VMAs showcased some of the most remarkable ensembles yet.
Selena Gomez’s Striking Red Ensemble
Global pop sensation Selena Gomez continued her trend of captivating red fashion statements. After making waves with a scarlet Bottega birthday dress in July, she stunned in an Oscar de La Renta gown at the VMAs. The dress featured streaming, octopus-esque ribbons billowing from the waist, perfectly complemented by strappy red Jimmy Choo shoes.
Taylor Swift: The Night’s Unofficial Champion
Taylor Swift emerged as the unofficial champion of the evening, clinching nine awards, including Video of the Year for the fourth consecutive time. Her fashion choice mirrored her success, with a ruched Versace asymmetric dress adorned with gold buttons. Layers of diamond and gold necklaces completed the look, solidifying her status as a record-breaking VMA winner.
Shakira’s Golden Transformation
Shakira made a grand entrance in a slinky golden chainmail Versace gown, but her fashion statements didn’t end there. The Colombian artist underwent not one but two outfit changes during the night, including a striking light blue Versace cut-out dress held together by bright metallic pins along the bodice.
Cardi B’s Chrome Creation
Cardi B, known for her bold fashion choices, arrived in a custom chrome creation by emerging London designer Dilara Findikoglu. This Turkish-born creative had previously dressed Margot Robbie in a corseted crimson dress. Cardi B’s VMAs outfit was a theatrical silver dress made from hundreds of hair clips, complete with matching arm cuffs.
Doja Cat and the Naked Dress Trend
Doja Cat embraced the “naked dress” trend, donning a distressed spider knit dress from Ap0cene. The minimalist string gown was layered over a nude thong and accessorized with pointy, see-through heels and diamond chandelier earrings.
Notable Male Fashion: Billie Porter and Offset
Billie Porter once again led the charge in the men’s fashion department, opting for an all-white suit accented with a blonde side bang. Offset, there to support his partner Cardi B, chose a simple yet effective ensemble—a black cropped blazer, classic white shirt, black trousers, and matching hair clips from Cardi B’s Dilara gown.
The MTV Video Music Awards continue to be a platform where music and fashion converge, showcasing the industry’s most daring and innovative style choices.
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