Digital Marketing Experts Analyze Celebrity Influence
A recent study by digital marketing experts at Authority Hacker delves into the online presence of celebrities, focusing on the top 50 most followed accounts on Instagram, Twitter, and YouTube.
The analysis aims to measure and compare the influence of celebrities across different platforms.
Taylor Swift Reigns Supreme in Celebrity Searches
The study identifies Taylor Swift as the most influential celebrity of the year based on average monthly searches on Google. Swift’s ability to connect with fans reflects in her receiving over 4.5 million dedicated Google searches each month in the United States alone.
The analysis highlights her as the most searched-for celebrity in 49 out of 50 states, underlining her widespread popularity and influence.
Elon Musk and LeBron James Follow Swift in Influence
Elon Musk, the South African-born billionaire, secures the second spot in celebrity influence, garnering an average of 2.8 million Google searches each month in America.
Meanwhile, LeBron James claims the third position with over 2.7 million monthly searches. The study emphasizes Musk’s significant reach and the potential monetary value of a sponsored post to his massive audience.
Rihanna, Selena Gomez, and the Power of Musicians
Rihanna takes the fourth position as the most influential celebrity in America, with more than 2.43 million monthly Google searches. Following closely, Selena Gomez ranks fifth, receiving over 2 million searches each month.
The study underscores the dominance of musicians in the top influencer rankings, with Rihanna and Gomez holding substantial potential earnings from sponsored posts on Instagram.
The Soccer Superstar Lionel Messi Draws Attention
Lionel Messi, a soccer superstar with Inter Miami, claims the sixth spot in the study’s rankings, attracting attention to the Major League Soccer (MLS). Kim Kardashian, Ariana Grande, Justin Bieber, and Billie Eilish round off the top ten most influential celebrities in America.
Musicians Dominate the Top Searches
The study reveals a notable trend with musicians dominating the list of most highly Googled celebrities. Out of the top five searches in each state, 12 are musicians, two are athletes, and the remaining slots feature an entrepreneur, a reality star, and a singer/actress. This underscores the significant impact and popularity of musicians in the digital landscape.
This comprehensive analysis provides insights into the evolving landscape of celebrity influence, shedding light on who captures the attention and interest of the online audience.