Sophie Hinchliffe, better known as Mrs. Hinch, became a household name after launching her Instagram account in 2018, where she shared cleaning tips and tricks.
Fast forward to today, and the 34-year-old influencer has built a life that many can only dream of.
With her growing online presence, best-selling books, TV appearances, and profitable brand partnerships, Mrs. Hinch has amassed a fortune that now totals an astonishing £7 million.
A Remarkable Rise in Earnings
In a report detailing her financial success, it’s revealed that Mrs. Hinch saw her earnings nearly double in just one year.
In 2024, she earned a jaw-dropping £4.36 million—up from £2.79 million in 2023. Her impressive rise in wealth reflects the hard work and savvy business moves she’s made since gaining popularity in 2018.
New financial documents also show that this is her most profitable year yet, as she continues to thrive in the public eye.
The End of Tesco Partnership and New Ventures
One of the key changes for Sophie in 2023 was her decision to part ways with Tesco.
After launching a successful homeware collection with the retail giant in 2021, she shifted her focus to other projects.
Among her new endeavors were designing signature cleaning product scents for household brands like Lenor and Bold.
Her company reported a profit of £4.18 million for 2024, with additional assets and outstanding earnings continuing to add to her growing wealth.
Expanding Her Brand with Joy of Clean
Sophie also deepened her partnership with Joy of Clean, the parent company behind major brands such as Bold, Lenor, Flash, and Fairy.
Last year, she introduced her signature laundry scent, Frosted Rose Wonderland, and launched various cleaning products including the Flash Spray Wipe Hinched Antibac Cleaning Spray in Wild Berries and Bold White Musk detergent pods.
These items were sold in Home Bargains, earning her even more recognition, including a branded ‘Hinch Bargains’ truck.
Social Media Success and Ongoing Brand Deals
Her social media influence continues to soar. Sophie reportedly earns an average of £5,900 per post, which includes paid promotions for her cleaning products and other brand partnerships.
In fact, she was recently listed as the highest-paid “homefluencer” in the UK and the second highest worldwide, according to GoCompare.
Her Instagram following has grown exponentially since 2018, now reaching 4.8 million loyal fans who turn to her for home cleaning inspiration.
A New Chapter and Expanding Her Family
Beyond her business ventures, Sophie’s personal life is flourishing too.
Just days ago, she announced the arrival of her third child, a baby boy named Vinnie Alan Barker Hinchliffe, born on February 18.
Sophie shared heartfelt photos and a touching post on Instagram, expressing how much her new son means to her family.
With two older sons, Ronnie and Lennie, Sophie and her husband Jamie are ready to begin this exciting new chapter.
It’s clear that Sophie’s journey from Instagram sensation to millionaire businesswoman is one to admire, and with her growing family and thriving brand, there’s no telling what’s next for Mrs. Hinch.