Selena Gomez isn’t just known for her music, acting, or even her makeup brand—she’s becoming one of the most authentic voices in the mental health space.
While many beauty brands focus solely on what’s on the outside, Gomez and Rare Beauty are more interested in how people feel on the inside.
And she’s proving it with action, not just words.
Rare Beauty’s Mental Health Summit Takes Center Stage
At the 4th Annual Rare Beauty Mental Health Summit, Selena got real about her own experiences and her mission to make mental health resources accessible to everyone—especially in communities where support is limited.
“I didn’t have access to mental health care growing up,” Selena shared honestly.
“I went through a confusing and dark time until I found out I was bipolar.
It felt scary, but it brought clarity.
Once you share your story, you start to feel free—and you make space for others to do the same.”
It wasn’t just another corporate event.
Nearly 200 people—from mental health advocates to students and educators—came together to explore what emotional well-being really means today.
Talking About Real-Life Struggles in a Digital World
Topics at the summit hit home: how to manage anxiety in our always-online world, how to build self-worth, and how to be there for someone when they’re going through something heavy.
One of the highlights was a fireside chat with Jay Shetty, best-selling author and podcast host, who said something that stuck with many:
“Sharing your story can be a bridge, not a burden.”
Rare Impact Fund Is Doing Big Things—Globally
Through Rare Beauty’s Rare Impact Fund, the brand is turning talk into tangible change.
They’ve already raised over R244 million (about $13 million) and are shooting for a whopping R1.9 billion ($100 million) over the next decade.
The fund supports grassroots organisations all over the world—with a strong focus on BIPOC, LGBTQ+ communities, and under-resourced youth.
For countries like South Africa, where mental health access can be challenging, this kind of global outreach means everything.
Mental Health Support Can Start With a Simple Message
One of the most touching moments of the summit? The “Send Warm Wishes” campaign.
Everyone in the room took a moment to write a heartfelt postcard to someone they care about.
No fancy tools—just good, old-fashioned kindness.
Selena summed it up perfectly:
“Sometimes, taking care of your mind starts with reaching out.”
And if you couldn’t be there in person? Rare Beauty made it easy by teaming up with Paperless Post—so anyone, anywhere, even in South Africa, can send a note of love and support.
Free Tools That Actually Make a Difference
Beyond products, Rare Beauty’s website offers free mental health resources—like conversation starters, interactive guides, and supportive videos.
These tools are simple, accessible, and can make a big difference, especially in communities where professional help isn’t always available.
As reported by the Los Angeles Times, these resources have the potential to serve as a lifeline.
Selena’s Story Is Proof That You’re Not Alone
“I struggled with my mental health for a long time,” Selena admitted.
“I felt lost and hopeless.
But getting diagnosed in 2020 gave me answers I desperately needed.
It helped me understand myself, and that made me less afraid.”
Her vulnerability is helping others open up too.
Rare Beauty isn’t just about makeup—it’s about making kindness cool, building a community, and creating change from the inside out.
So What Role Can Celebrities Really Play?
Celebrities like Selena Gomez have the reach—and now, the courage—to talk openly about mental health.
And when they do, it helps normalize the conversation for the rest of us.
Her journey shows that you don’t have to have it all figured out to make a difference.
Sometimes, just sharing your story is the start.