While most investors are sweating over Bitcoin’s latest price dip, Mexican tycoon Ricardo Salinas Pliego is doing the opposite—he’s buying more.
And not just a little. The billionaire, known for being one of Mexico’s wealthiest individuals, has quietly boosted his already massive Bitcoin holdings.
Market Dips Don’t Scare Him
Bitcoin recently slipped to around $104,900, dropping more than 6% from its all-time high of $112,000.
But for Pliego, that drop isn’t a red flag—it’s a golden opportunity.
In a new interview with Kitco News, he revealed that he’s added more Bitcoin to his portfolio, calling it a “considerable increment.”
He didn’t go into exact numbers, but considering he already had about 70% of his portfolio in Bitcoin, it’s safe to say he’s heavily committed.
Buy the Dip? That’s His Game Plan
The crypto markets were rattled recently by growing tension in the Middle East, but Pliego insists his moves aren’t driven by geopolitics.
Instead, he sees every market dip as a buying window, a chance to grab more while others are selling or waiting.
He’s not the only one thinking that way—on-chain data shows that large Bitcoin wallets are steadily growing.
Fewer coins are being traded, and more are being hoarded.
That’s a strong sign that big players are loading up behind the scenes.
Bitcoin Over Dollars
Pliego has long been vocal about his distrust of fiat currencies.
He regularly points out that the U.S. dollar has lost around 90% of its purchasing power in the past four decades.
To him, Bitcoin isn’t just a tech trend—it’s a hedge against inflation and government-controlled money printing.
He even wrote a book titled The Bitcoin Enlightenment, where he argued that Bitcoin is the future and fiat currencies are fading relics.
Think Big Picture, Not Daily Price
Yes, Bitcoin’s price can swing wildly—even 5% to 10% in a single day. But Pliego’s advice? Zoom out.
He tells investors to stop obsessing over short-term charts and instead focus on where Bitcoin is heading in the long run.
He’s not alone in that thinking. Coinbase CEO Brian Armstrong recently predicted that in the future, countries may hold more digital assets like Bitcoin than gold—a bold statement that aligns perfectly with Pliego’s belief system.
Going All In Might Be Next
While he hasn’t done it yet, Pliego has dropped hints that he might eventually convert 100% of his wealth into crypto. It’s a daring move, no doubt.
But as one of the most influential business voices in Latin America, when he speaks—or buys—others listen.
And right now, he’s buying. Even after a price dip. E
ven amid volatility. He’s purchasing Bitcoin at $104,701 with full confidence in its future.
A High-Risk, High-Reward Bet
Pliego’s approach won’t be for everyone. Bitcoin still swings unpredictably, and gains aren’t guaranteed. But for him, the risk is worth it.
He believes Bitcoin offers a chance to escape inflation and stay ahead of the curve.
Whether his bold bet turns out to be brilliant or backfires spectacularly, one thing is clear: the richest investors are still putting serious money into Bitcoin.