Cannes is always full of surprises, but this year’s shocker came with a twist of mistaken identity.
Attendees and photographers alike were left scratching their heads when what looked like Jeff Bezos and his fiancée, Lauren Sanchez, made a glamorous entrance on the red carpet—only it turns out, the couple everyone was snapping photos of weren’t who they seemed to be.
A Glamorous Illusion
The duo arrived in full A-list style: dark sunglasses, high fashion, and the kind of confident strut you’d expect from the Amazon billionaire and his media-savvy partner.
But upon closer inspection, eagle-eyed fans and insiders began to suspect something was off.
Despite all the major photo agencies like Getty and Splash labeling them as the power couple, the pair were actually lookalikes pulling off a pretty convincing red carpet stunt.
Style Swap: Imposters vs. the Real Deal
The mystery woman was dressed in a sleek black gown with silver details—a stylish look, but quite toned down compared to the more daring, plunging dresses Lauren Sanchez is known for.
Her partner, the Bezos impersonator, wore a classic tuxedo and kept those identity-shielding sunglasses firmly in place.
It was a clever performance, and they certainly had the crowd fooled—at least for a while.
The Real Bezos & Lauren Are Actually in Cannes
Interestingly, Jeff Bezos and Lauren Sanchez are in Cannes this year, just not on that particular red carpet.
The couple is attending the festival for a more meaningful reason.
Lauren, a 55-year-old former TV host and philanthropist, is being honored by Eva Longoria at the prestigious Global Gift Foundation charity gala.
She’s receiving the Global Gift Women Empowerment Award, a recognition of her work through the Bezos Earth Fund (which supports climate justice) and her involvement with This Is About Humanity, a group that reunites families separated at the U.S.-Mexico border.
The award celebrates individuals who use their influence and resources to make a real difference in the world.
Flashback to Last Year’s Engagement Celebration
This isn’t Lauren’s first memorable moment at Cannes.
In 2023, she and Jeff celebrated their engagement during the festival, making headlines as they enjoyed the festivities aboard Bezos’ $500 million superyacht.
Their first official appearance as an engaged couple followed shortly after, at the luxurious Cap-Eden-Roc hotel, where Lauren’s eye-catching 20-carat diamond ring drew plenty of attention.
From Red Carpets to Rocket Launches
Lauren has certainly had a busy year.
Just last month, she joined celebrities like Katy Perry and Gayle King on a controversial Blue Origin space flight—an experience made possible by none other than Jeff himself, the founder of the aerospace company.
And the excitement doesn’t stop there.
The couple is now preparing for their upcoming wedding, which is shaping up to be one of the most star-studded events of the year.
Reports suggest guests may include Kim Kardashian, Oprah Winfrey, Leonardo DiCaprio, Ivanka Trump, and even Bill Gates.
Cannes Cracks Down on Barely-There Fashion
While Lauren is known for her bold fashion choices, this year’s Cannes Film Festival is enforcing a stricter dress code.
Organizers have implemented new rules to curb the rising trend of “naked dresses.”
The festival has issued a clear statement: nudity—intentional or otherwise—is no longer welcome on the red carpet or elsewhere on festival grounds.
In fact, staff are now required to deny entry to anyone who doesn’t adhere to these new modesty standards.
So, no matter how famous or fashionable, everyone at Cannes this year is expected to keep it classy—and covered.
What’s Next?
With Cannes in full swing and the real Bezos-Sanchez duo making their rounds, it’s anyone’s guess what headline-making moment will come next.
From mistaken identities to major awards and upcoming weddings, the couple is certainly keeping the spotlight on them—and keeping everyone guessing.