Beta, which Larry Jackson heavily invested in and which started in March, is making strides to increase its footprint across Africa and the Middle East. The company has hired two prominent figures in the music sector to further demonstrate its dedication to these areas.
African operations will now be overseen by Larry Gaaga, a famous Nigerian musician and composer. Dany Neville, a popular Arab singer and DJ, has also been promoted to the position of vice president of A&R for the region. Neville will be based in Dubai, while Gaaga will call Lagos home.
The news of gamma’s expansion into Africa and the Middle East comes three months after MBW first reported on the organization’s plans. Sipho Dlamini, a veteran of the music industry who has recently joined Gamma in the role of President for Africa and the Middle East, will be in charge of directing this expansion.
Supermodel and United Nations Commonwealth Ambassador Naomi Campbell is instrumental in expanding Gamma’s presence in Africa. Campbell, a former close advisor of Gamma’s, has been promoted to the position of Special counselor for Africa and the Middle East.
Gamma has some impressive investors, including Eldridge Industries (led by Todd Boehly), Apple, and a24, thanks to A&R expert and former Apple Global Creative Director Larry Jackson.
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