Black Coffee talks about backlash for Grammy-winning album

Following his Grammy Award for Best Dance/Electronic Album, Black Coffee was greeted as a hero at OR Tambo International Airport in Johannesburg on Tuesday, April 5. While speaking to the audience, the renowned DJ revealed that shortly after the release of his Grammy-winning album, Subconsciously, he experienced reaction from South Africans who complained that the music was “too foreign.”

Subconsciously, Black Coffee’s album, was released in February 2021. Pharrell, David Guetta, Diplo, Sabrina Claudio, and local musos Msaki, Sun-El Musician, Una Rams, and Tellaman are among the artists featured on the 12-track album.

The 46-year-old DJ had already surpassed 100 million streams before the record was officially published. Nine tracks from the album had already been released at the time.

Springbok captain Siya Kolisi and his wife Rachel gave his song Never Gonna Forget You a thumbs up.



Black Coffee spoke briefly about his Grammy win and star-studded album as he arrived at OR Tambo on April 5. He stated that the eventual goal for Subconsciously was “quite planned.”.

“I received so much backlash from locals about how international the album sounded, which was something I was ready for, but I knew I wanted to sound that way and going back to filling your cup first,” said Black Coffee as per TshisaLive.

“I knew I was happy with the album without anyone telling me otherwise.”

The We Come Again hitmaker said he didn’t care about the backlash.

“I don’t make music for one person. I make music for all kinds of people and getting the nomination was the first tick and even better than it was in global recognition with the people doing what I’m doing globally.”

Msaki, who also appeared on Subconsciously, congratulated Black Coffee on his Grammy win on Twitter on Monday, April 4th.

“It’s actually science that this much patience and dedication gets rewarded. But it’s also magic to witness it. This one is for the soul of the song. May the ear for it never leave you Sir!”

Una Rams, who has vocals on Flava, wrote: “Thank you for healing souls across the planet and taking me with on this journey, you’ve made it a point to mention my name at key moments over the last five years and I’m beyond grateful.”

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