If you’re planning a road trip through Nebraska this summer, don’t be surprised if your drive takes a spiritual turn.
Along the long stretch of Interstate 80, something unexpected is catching travelers’ attention — billboards of Jesus with His Sacred Heart on full display.
It’s not just another advertisement; it’s a heartfelt message of faith, placed there by a group of devoted listeners.
From the Radio to the Roadside: A Faith-Driven Campaign Takes Shape
The idea didn’t start in a boardroom — it came straight from the hearts of listeners tuning in to Spirit Catholic Radio.
This Nebraska-based affiliate of the EWTN Radio Network launched a new billboard campaign to honor the month of June, which Catholics traditionally dedicate to the Sacred Heart of Jesus.
Jim Carroll, executive director of Spirit Catholic Radio, explained that the inspiration behind the campaign wasn’t organizational — it was deeply personal.
“This campaign came straight from the hearts of our listeners,” he shared.
“They wanted to make Christ’s love more visible in the world. Through prayer and their generosity, they made it happen.”
What Is the Sacred Heart of Jesus and Why It Matters
For those unfamiliar, devotion to the Sacred Heart of Jesus has deep roots in Catholic tradition.
It’s more than just a religious symbol — it’s a representation of God’s personal, transformative love.
Saints like St. Gertrude the Great and St. Margaret Mary Alacoque spoke often of this devotion, describing powerful visions of Jesus’ heart burning with compassion and mercy.
The Sacred Heart is typically shown as a heart on fire, pierced and wrapped in a crown of thorns — a vivid image of Christ’s sacrifice and enduring love for humanity.
A Visual Message of Hope and Love on the Highway
So what exactly will drivers see? The billboards feature an image of Jesus with outstretched arms, His Sacred Heart glowing brightly from His chest.
Alongside the image are two bold messages: “June is devoted to the Sacred Heart of Jesus” and “Jesus is King.”
Spirit Catholic Radio hopes that even a quick glance will be enough to spark reflection or curiosity.
“Even if someone isn’t familiar with the Sacred Heart,” Carroll said, “we want them to feel something. To know that this love is for them, too.”
More Than Just a Billboard — It’s a Conversation Starter
At its core, this campaign is about connection — between strangers on the road, between believers and their faith, and maybe even between someone searching and a God they hadn’t yet met.
In a world flooded with messages, this one stands out for its simplicity and sincerity.
Whether you’re a practicing Catholic, spiritually curious, or simply passing by, the hope is that these signs plant a seed — one that reminds you that love, mercy, and peace are always within reach.