Daria Werbowy Brings Gucci’s Marina Chain Jewelry to Life
Gucci’s creative director, Sabato de Sarno, has made a splash with his inaugural campaign for the Marina Chain jewelry collection.
Leading the charge is none other than Daria Werbowy, the renowned Canadian model who left an indelible mark on the fashion industry before her retirement in 2016.
Nautical Inspiration Sets Sail
Inspired by all things nautical, the Marina Chain jewelry collection invites us to embark on a voyage of the imagination.
Crafted with the modern-day siren in mind, this collection transports us to a world of luxurious leisure. The campaign, lensed by David Sims, frames Daria amidst the opulent backdrop of Los Angeles’s iconic Chateau Marmont Hotel.
Gucci’s Nautical Elegance
In the campaign, Daria dons bikini bottoms adorned with Gucci’s iconic interlocking G, perfectly complemented by exquisite gold jewelry.
The nautical theme comes to life with anchor chain-inspired necklaces, bracelets, and sculptural earrings that boast oversized proportions.
Daria Werbowy: A Muse Reimagined
Daria’s return to the fashion world goes beyond modeling; she emerges as an enduring muse.
Sabato de Sarno adds a symbolic touch by sharing a throwback snapshot of himself with Daria from 2003 on Instagram.
This nostalgic gesture invokes a sense of shared history and evolution within the fashion realm. The Marina Chain campaign follows the brand’s fall 2023 campaign featuring Vittoria Ceretti and a fresh line of autumn eyewear.
A Poolside Paradise: Behind the Scenes
The Gucci Marina Chain campaign came to life poolside, where stylist Alastair McKimm lent his creative expertise.
Riccardo Zanola oversaw the artistic direction, while Ezra Petronio and Lana Petrusevych assumed roles as art directors.
This creative team set the stage for what’s to come, as the Marina Chain collection serves as a prelude to Sabato de Sarno’s highly anticipated debut ready-to-wear line for Gucci, set to grace Milan Fashion Week in spring 2024.