Beyoncé’s highly anticipated Cowboy Carter tour had a challenging beginning.
Initially, there were concerns about slow ticket sales and technical hiccups, making some question whether the tour could live up to expectations.
However, the Los Angeles leg of the tour has turned everything around, making headlines for all the right reasons.
After five performances at the SoFi Stadium, which started on April 28 and concluded on May 9, Beyoncé has managed to set a new record, earning a staggering $55.7 million.
This impressive feat comes after a shaky start, proving that the superstar’s magnetic presence and loyal fanbase could overcome any early setbacks.
Breaking Records and Shattering Expectations
Beyoncé’s five nights in Los Angeles broke several records, including the biggest single-venue engagement of 2025 so far, surpassing major acts like Shakira and Coldplay.
The 43-year-old singer sold an astounding 217,000 tickets, further cementing her place in music history.
In fact, the Los Angeles shows now rank as the fifth-highest grossing concert stop ever, sitting just behind some iconic events like U2’s Sphere residency and Harry Styles’ Madison Square Garden shows.
What’s even more impressive is that this is now the highest-grossing single-venue engagement by a female artist—an achievement that sets a new bar for women in the music industry.
From Slow Sales to Soaring Success
Things were not always looking this promising for the Cowboy Carter tour.
In the weeks leading up to the event, many of the shows had sections with unsold seats, which is almost unheard of for a global superstar like Beyoncé.
At one point, even tickets in the nosebleed sections were going for as little as $20, and some fans were upset when they saw significant price drops right before the tour began.
Compounding the situation were some technical glitches, especially during the second show at SoFi Stadium.
The tour also faced some negative press after a violent altercation in the VIP section during the opening night, adding to the tension surrounding the shows.
What Turned It Around? The Power of Social Media and A-List Appearances
So, what helped turn the tide for the Cowboy Carter tour? Many fans who attended the second and fifth shows confirmed that they snagged last-minute tickets after seeing articles about reduced prices.
Others were drawn in by glowing social media reviews and viral clips of the concert, which piqued their interest and convinced them to attend.
Critics also started taking notice. The Guardian gave the tour a perfect five-star rating, and The New York Times also praised Beyoncé’s performance.
By the time the fifth show rolled around, any technical issues had been resolved, ensuring that the show was virtually flawless.
The presence of celebrity guests also helped build momentum for the tour.
A-listers like Brie Larson, Renee Rapp, Gayle King, Mindy Kaling, and even Prince Harry and Meghan Markle were spotted at the Los Angeles shows, adding a touch of glamour and bringing positive attention to the tour.
What’s Next for the Cowboy Carter Tour?
With the Los Angeles leg now behind her, Beyoncé is gearing up for the next stop on the Cowboy Carter tour in Chicago, where she will perform three shows starting on May 15.
Following Chicago, the tour will make stops in New Jersey, London, and France before heading back to the US for additional dates.
Beyoncé’s ability to turn things around, despite the early setbacks, proves that she is more than capable of bouncing back and delivering an unforgettable experience for her fans.
As the tour continues to roll on, there’s no doubt that more records are bound to be broken.