On a recent development in the music industry, Ariana Grande, the acclaimed singer behind hits like “7 Rings,” has chosen to sever her professional ties with Hollywood manager Scooter Braun and his company SB Projects.
This decision follows the steps of fellow artist Demi Lovato, who also announced her departure from Braun’s management on the same day.
The news of Grande’s departure was confirmed by Billboard and marks the end of a longstanding business relationship that began with her debut album “Yours Truly” in 2013.
Under Braun’s management, Ariana has achieved remarkable success, with five out of six albums reaching the number one spot on the Billboard 200 chart.
Colombian Singer J Balvin’s Previous Departure from Braun
Ariana Grande is not the only artist to cut ties with Scooter Braun.
Back in May, Colombian singer J Balvin, who had signed with Braun in 2019, also decided to separate from the manager.
J Balvin is now managed by Roc Nation. The news of these departures has raised questions about Braun’s standing in the industry.
Justin Bieber’s Stance and Lovato’s Departure*
Justin Bieber, arguably one of Braun’s most high-profile clients, recently faced rumors about his potential departure from Braun’s management.
However, Bieber denied these claims, asserting his loyalty to Braun.
In the midst of these rumors, it was revealed that Demi Lovato had already ended her professional relationship with Braun a month prior.
Despite the timing of the news, Lovato and Braun parted amicably, as indicated by Braun’s warm birthday wishes for Lovato on social media.
Ariana Grande’s Business Endeavors and Future Projects
Ariana Grande’s decision to part ways with Braun comes at a time when she is diversifying her career.
Beyond her musical achievements, she is also involved in acting and is set to star in the film adaptation of the musical “Wicked.”
With her upcoming album’s 10th anniversary, she plans to release a deluxe digital version of “Yours Truly,” including newly recorded live performances.
Fans’ Reactions and Industry Dynamics
Fans have taken to social media to express their thoughts on the news of these artist-manager separations.
Many are supportive of the artists’ decisions, while others speculate about the reasons behind these moves.
Some fans even hope for potential collaborations, like one between Ariana Grande and Taylor Swift, who has had her own disputes with Scooter Braun over the ownership of her earlier music.
Scooter Braun’s Career and Controversies
Scooter Braun’s career as a music manager has been marked by both successes and controversies.
He achieved significant financial gains, with his company Ithaca Holdings being acquired for over a billion dollars.
However, he has also been embroiled in conflicts, most notably his feud with Taylor Swift regarding the ownership of her music catalog.
Despite these challenges, Braun’s impact on the industry remains noteworthy.
As the music industry continues to evolve, artists’ relationships with their managers play a pivotal role in shaping their careers and navigating the complexities of the entertainment world.