ADNOC Pro League’s match-day 12 to carry ‘World’s Coolest Winter’ slogan

By Samantha Allen

Published: December 29, 2021 | 4:00 PM GMT

ADNOC Pro League’s match-day 12 to carry ‘World’s Coolest Winter’ slogan

DUBAI, 29th December, 2021 – UAE Pro League (UAEPL) has announced “World’s Coolest Winter” as the motto for ADNOC Pro League’s twelfth match-day, set to take place on 30th and 31st December, as a gesture of support for the initiative launched under the same slogan by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai

UAEPL’s choice of such slogan demonstrates the league’s support of the campaign promoting domestic tourism across all emirates of the country as one destination, with shedding the light on the features and characteristics of each emirate.

Aimed at promoting and encouraging domestic tourism and unifying the touristic identity of the UAE, the strategic initiative pushes toward re-discovering the country’s attractions, geographic, historic, and natural fortunes, while targeting all segments of the Emirati society including citizens, residents, and visitors.

About Samantha Allen

Samantha Allen is a seasoned journalist and senior correspondent at TDPel Media, specializing in the intersection of maternal health, clinical wellness, and public policy. With a background in investigative reporting and a passion for data-driven storytelling, Samantha has become a trusted voice for expectant mothers and healthcare advocates worldwide. Her work focuses on translating complex medical research into actionable insights, covering everything from prenatal fitness and neonatal care to the socioeconomic impacts of healthcare legislation. At TDPel Media, Samantha leads the agency's health analytics desk, ensuring that every report is grounded in accuracy, empathy, and scientific integrity. When she isn't in the newsroom, she is an advocate for community-led wellness initiatives and an avid explorer of California’s coastal trails.