Rihanna and PUMA Unveil FENTY x PUMA: A Fusion of Fashion and Sports

The Return of FENTY x PUMA with Rihanna as Creative Director

Rihanna, the renowned musician, and PUMA, the sportswear manufacturer, have joined forces once again to introduce their latest product franchise. Rihanna, as the Creative Director of FENTY x PUMA, has committed to a multi-year partnership that promises multiple product launches. This collaboration brings together PUMA’s rich history in sports with Rihanna’s iconic status in music, culture, and fashion.

Introducing the FENTY x PUMA Avanti: A Unique Footwear Debut

The inaugural offering of the FENTY x PUMA partnership is the FENTY x PUMA Avanti, a distinctive footwear franchise. This remarkable creation merges the premium leather design of the King football boot with the outsole from the classic running shoe, Easy Rider. Rihanna and PUMA have a track record of revolutionizing athletic designs with their innovative fashion interpretations, dating back to the legendary Creeper in 2015.

A History of Fashion-Forward Collaborations

Rihanna and PUMA have collaborated on various footwear and apparel collections between 2015 and 2018. These collections include iconic pieces like the FENTY x PUMA trainer and the FENTY x PUMA fur slide, among others. The influence of FENTY x PUMA has played a pivotal role in enhancing PUMA’s brand significance over the past decade, marked by four fashion shows held in both New York and Paris.

The Avanti: A Shoe Worn by Legends

The Avanti footwear franchise has been embraced by sporting legends and is now undergoing a creative transformation by Rihanna herself. It’s worth noting that the Avanti is available as a unisex shoe, catering to both adults and children. Fans and fashion enthusiasts can look forward to the global release of the FENTY x PUMA Avanti on puma.com and select retailers on September 15, 2023, at 10 a.m. EST. Additionally, a second Avanti collection is set to hit the shelves this fall, further extending the FENTY x PUMA legacy.