to the iconic St George’s flag featured on the new England kit. The move has reignited memories of a similar uproar during Umbro’s tenure as the kit designer in 2011/12, shedding light on a contentious issue surrounding national symbolism and cultural representation.
Echoes of Umbro’s Past Design Controversy
Comparisons have been drawn between Nike’s current design dilemma and Umbro’s handling of the St George’s flag in the 2011/12 England kit.
While Umbro introduced multi-colored crosses to symbolize cultural diversity, Nike’s rendition has faced vehement criticism for straying from tradition, prompting questions about respect for national symbols and the significance of cultural identity.
Outcry Over ‘Woke’ Design
Nike’s decision to introduce a blue, purple, and red rendition of the St George’s cross on the collar of the new England kit has sparked outrage among fans and politicians alike.
Prime Minister Rishi Sunak and other prominent figures have condemned the alteration, emphasizing the importance of preserving national symbols as sources of pride and identity.
Criticism from All Quarters
Former England star Chris Sutton and a host of other critics have lambasted Nike’s design choice, dismissing it as unnecessary and disrespectful.
Even younger players like Harvey Elliot have expressed their disapproval, underscoring the breadth of discontent surrounding the new kit.
Political figures, including Labour leader Sir Keir Starmer and Reform UK MP Lee Anderson, have also joined the chorus of condemnation.
Response from England Manager and Nike
England manager Gareth Southgate has emphasized the significance of the Three Lions crest, downplaying the importance of Nike’s artistic interpretation of the St George’s cross.
In response to the backlash, Nike issued a statement expressing regret for any offense caused and highlighting the kit’s homage to England’s footballing history, particularly the heroes of 1966.
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