Nike finds itself embroiled in controversy as England fans express outrage over the company’s decision to modify the traditional St. George’s Cross on the national team’s jersey.

Outcry Over Changed National Emblem

England supporters are up in arms after Nike altered the iconic red cross of the St. George’s Cross to light blue and purple, sparking accusations that it resembles the gender fluidity flag rather than the revered national emblem.

Politicians, pundits, and fans alike have condemned the move, with calls for a boycott and demands for the restoration of the original colors.

Nike’s Explanation Met With Skepticism

Despite Nike’s explanation that the modification was inspired by the training gear worn by England’s 1966 World Cup-winning team, critics remain skeptical.

Many argue that the colors on the new jersey bear little resemblance to the historic training kit, further fueling the controversy.

Political and Public Criticism Mounts

Political figures, including Labour Leader Sir Keir Starmer and Reform UK MP Lee Anderson, have joined the chorus of criticism, denouncing the altered flag as unnecessary and disrespectful to national identity.

Former Ukip leader Nigel Farage also weighed in, labeling the move as an “absolute joke.”

Nike Stands Firm Amid Backlash

Despite the backlash, Nike has stood by its decision, stating that the jersey celebrates a modern interpretation of a classic design.

The company has defended its choice, emphasizing the historical significance of the colors used on the collar and cuff trim, as well as the interpretation of the St. George’s Cross on the back of the collar.

Calls for Reconsideration and National Pride

Critics argue that tampering with a national emblem is unnecessary and risks alienating supporters.

They call for a reconsideration of the design, urging Nike and the Football Association (FA) to prioritize national pride and unity over unnecessary modifications.

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