MrBeast, the most popular YouTuber in the United States, stated that he spends between $7 and $8 million each month on producing material for his YouTube channels and advertising his businesses.
The YouTuber, whose real name is Jimmy Donaldson, has 105 million subscribers on his main channel and is known for posting elaborate high-budget videos with large sets and cash giveaways, such as recreating the set from “Willy Wonka and the Chocolate Factory” for fans to complete a series of challenges to win $500,000.
On the September 27 broadcast of “The Iced Coffee Hour,” host Graham Stephan requested a breakdown of Donaldson’s monthly spending on his primary channel and the several other channels he operates.
Donaldson informed Stephan that he spends approximately $200,000 per month on his “Beast Reacts” and “MrBeast Gaming” channels, and between $3 and $4 million on his primary channel.
Donaldson stated that he spends between seven and eight million dollars each month on all of his YouTube channels, including marketing for a line of chocolate products and burger restaurant chain that he owns.
According to Donaldson, his expenditures are overseen by a staff of accountants who approve his spending plans for each new film.
“I walk in and say, ‘I want to donate $100,000 to 100 individuals,’ and they look at me like I’m insane,” Donaldson said.
A tweet from MrBeast (@MrBeast).
The YouTuber explained that he is able to spend so much money on videos by “reinvesting” ad revenue and views from his previous videos, adding that he is not concerned about his financial future.
“The films get views even if I don’t upload, so if I really wanted to, I could live off the money the views generated,” he explained.
Forbes said in 2020 that Donaldson is one of the highest-paid YouTube creators, having earned an estimated $24 million. In addition to his flagship channel, he operates many smaller channels for alternative programming, including “Beast Reacts,” “MrBeast Gaming,” and “Beast Philanthropy,” which have a total of 58 million members.
Previously, in 2018, he told The Verge that he reinvests “every dime” earned from YouTube into new material. “YouTube pays more than you might expect,” he remarked.
