Microsoft is all set to showcase its technological innovations at the 41st GITEX Technology Week, taking place from 17th to 21st October at the Dubai World Trade Centre. Built around the theme of ‘Creating a Bolder Digital Future Together‘, the Microsoft Hub will demonstrate innovations in areas of sustainable smart cities and tools for organisations to adapt and thrive in the hybrid world.
“The pandemic is in decline, but the world of hybrid work is very much here to stay,” said Sayed Hashish, General Manager, Microsoft UAE. “Together with our partners, we look forward to showcasing some of the ground-breaking innovations which will empower our customers to thrive in the digital economy and hybrid work environment.”
At the Microsoft Hub, the company will also unveil latest initiatives and products that will shape the future of sustainable city management. “We have partnered with Schneider Electric, to bring Dubai’s sustainability vision to life,” added Hashish. “Our collaboration, running on Azure and powered by the Microsoft Cloud, demonstrates how a combination of cutting-edge technologies can translate large amounts of data into actionable, sustainability focused outcomes. This will turn urban environments from being part of the climate problem into becoming part of the solution.”
Partners who will join Microsoft at its hub at GITEX include Digital Okta, Cloud 4C, Crayon, Liferay, Intertec and Jedox among others.
Microsoft will also be hosting several experts and speakers in its Tech Talk area. Panel discussions, keynote speeches and workshops will shed light on emerging technology trends across industries. Other experiences include Xbox station, Surface devices, and a jolt of energy delivered through an AI powered coffee machine.
Microsoft Hub will be located at Hall 7 of the Dubai World Trade Centre.
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft opened its Dubai-based headquarters in 1991, which, today, oversees operations across the region.