Michael Saylor signals Strategy to make 100th Bitcoin purchase as firm continues aggressive accumulation in United States

Michael Saylor’s firm, Strategy, is closing in on a major milestone: its 100th Bitcoin purchase.

Nearly six years after the company dipped its toes into the cryptocurrency world in 2020, Saylor signaled on X this past Saturday that another buy could be imminent, posting a chart from StrategyTracker with the caption “The Orange Century.”

For context, Strategy has executed 99 Bitcoin acquisitions since that first $250 million buy in August 2020.

The 100th purchase will mark not just a symbolic milestone, but a continuation of the firm’s relentless accumulation strategy, even as Bitcoin faces turbulent market conditions.

Consistent Buying Despite Market Headwinds

Strategy hasn’t paused its buying streak in 2026.

The firm has purchased BTC for 12 consecutive weeks, and this week’s anticipated purchase could extend that streak to 13 weeks.

Currently, Strategy holds 717,131 BTC at an average cost of $76,027 per coin.

Interestingly, with Bitcoin trading around $64,700, the firm’s cost basis has temporarily turned negative, a reflection of its long-term commitment despite short-term market fluctuations.

The company also publishes detailed purchase data on its website, offering transparency for investors and analysts who track its accumulation patterns.

From Skeptic to Pioneer

Saylor himself has an intriguing backstory in cryptocurrency.

Once a Bitcoin skeptic, he became the driving force behind Strategy’s first BTC acquisition.

That initial $250 million purchase was framed as a hedge against inflation and a strategy to preserve the company’s treasury value over time.

Over the years, Strategy has grown to become the world’s largest publicly traded Bitcoin holder.

Its aggressive accumulation model has inspired other companies to rethink treasury management, prompting a wave of digital asset adoption among publicly listed firms.

Shareholder Value Surges

Strategy’s Bitcoin strategy hasn’t just built a digital asset reserve — it’s also bolstered shareholder value.

According to Yahoo Finance, Strategy’s share price has soared roughly 950% since 2020, climbing from $12.44 to $131.05.

This performance demonstrates the market’s appetite for firms leveraging Bitcoin as a treasury asset and reflects the bullish sentiment surrounding long-term crypto holdings.

Even with the ongoing market volatility, Strategy shows no signs of slowing down, reinforcing its reputation as a pioneer in corporate Bitcoin adoption.

Industry Influence and Legacy

Strategy’s buying strategy has reshaped perceptions of corporate treasuries.

Beyond merely protecting capital from inflation, it has set a precedent for integrating digital assets into mainstream finance.

The firm has become a blueprint for companies looking to diversify treasury holdings beyond traditional fiat instruments.

The firm’s approach also aligns with broader trends in cryptocurrency adoption, with institutional players increasingly seeking exposure to BTC as both a hedge and a growth vehicle.

What’s Next?

All eyes are on whether Strategy will indeed make its 100th Bitcoin purchase this week.

Analysts are watching the broader market as well — factors like macroeconomic policy, inflation expectations, and BTC price movements could influence the timing and scale of the next buy.

For investors, the continued accumulation underscores Strategy’s long-term conviction in Bitcoin, signaling confidence in the asset’s role as a store of value.

As other firms consider similar moves, Saylor’s strategy may continue to serve as a benchmark for corporate crypto adoption.

Summary

By MAX WINTERS, US DEPUTY SPORTS EDITOR

Michael Saylor’s Strategy is on the verge of its 100th Bitcoin purchase, nearly six years after its first $250 million acquisition in 2020.

The firm has purchased BTC for 12 consecutive weeks in 2026, currently holding 717,131 coins at an average cost of $76,027.

Despite a temporary negative cost basis due to Bitcoin trading near $64,700, Strategy continues its aggressive accumulation.

Saylor, once a Bitcoin skeptic, has turned the company into the world’s largest public holder of BTC, inspiring other firms to adopt similar treasury strategies.

Strategy’s share price has surged roughly 950% since its first purchase, reflecting strong market confidence in its long-term approach to corporate Bitcoin adoption.