Alcoholic beverage brand Martell recently stirred some controversy by choosing to snub reality TV star Tacha in favor of her rival, Mercy Eke, for their brand activation party.
Tacha had reached out to Martell after they announced plans for an activation event in Port Harcourt, questioning why they hadn’t contacted her, often referred to as Port Harcourt City’s first daughter.
Tacha’s Outreach to Martell
Last month, when Martell unveiled their intention to hold an activation event in Port Harcourt, Tacha took the initiative to contact them.
She raised concerns about their marketing strategy, particularly why they had organized the event without involving her, a prominent figure in Port Harcourt.
Martell’s Unexpected Choice: Mercy Eke
Despite Tacha’s outreach, it appears Martell decided to go a different route by inviting her rival, Mercy Eke, to their brand activation party.
The event featured well-known celebrities, including Davido, which added to the buzz surrounding the occasion.
Mixed Reactions to the Snub
The decision to invite Mercy Eke over Tacha has sparked mixed reactions from fans and observers. Some have mocked Tacha, suggesting that her behavior played a role in Martell’s choice.
They argue that her online outbursts and quest for relevance may have influenced the decision.
Online Reactions and Criticism
Social media platforms have been buzzing with reactions to Martell’s preference for Mercy Eke.
While some have criticized Tacha for her approach, others believe that her claims of being the first daughter of Port Harcourt did not sway Martell’s decision.
Many seem to view Tacha’s actions as an attempt to create her own invitation.
Conclusion
Martell’s selection of Mercy Eke over Tacha for their brand activation party has sparked discussion and debate.
The decision sheds light on the dynamics of celebrity endorsements and the significance of public image in the marketing industry.
The online reactions reflect the varying perspectives on the matter, leaving room for further speculation and interpretation.
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