Kolisi’s Footwear Triumph – Rugby Star’s Unpaid Endorsement Propels ‘Vellie’ Shoe to Top Sales

Kolisi’s Footwear Triumph – Rugby Star’s Unpaid Endorsement Propels ‘Vellie’ Shoe to Top Sales

Siya Kolisi, renowned for leading the Springboks to Rugby World Cup glory, has ventured into the business world with a stake in a thriving clothing company.

His influence extends beyond the rugby field, showcasing his entrepreneurial spirit and diversified interests.

Kolisi’s Introduction to Freedom of Movement

In 2017, Kolisi encountered Freedom of Movement (FOM), a burgeoning leather bag startup, and was immediately drawn to their innovative “Vellie” shoe.

This modern reinterpretation of a classic South African design resonated with Kolisi, prompting him to offer his support by starring in their promotional video.

Driving Success Through Shared Values

Kolisi’s endorsement significantly propelled the Vellie to success, becoming FOM’s top-selling item.

CEO Léan Boezaart emphasizes that Kolisi’s involvement stemmed from genuine friendship and shared values rather than a mere business transaction.

Their partnership blossomed organically, grounded in mutual respect and admiration.

Social Responsibility and Community Upliftment

In a demonstration of social conscience, proceeds from the sales of the FOM X Kolisi Vellie contributed to the construction of a rugby field in Zwide, Kolisi’s impoverished hometown in the Eastern Cape.

This initiative reflects Kolisi’s commitment to giving back to his community, aligning perfectly with FOM’s ethos of supporting social upliftment.

Transition to Business Ownership

As their collaboration flourished, Kolisi transitioned from being a brand ambassador to acquiring an equity stake in FOM.

His decision to invest underscores his desire to be actively involved in the company’s growth and success, marking a significant milestone in his entrepreneurial journey.

Expanding Horizons: European Market

Despite Kolisi’s move to Racing 92 in France following the 2023 World Cup victory, FOM sees this as an opportunity rather than a setback.

With plans for expansion into the European market, Kolisi’s presence and influence are expected to play a pivotal role in broadening the brand’s reach and visibility.

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