Imagine heading out for dinner in North London, only to be told, “Take a seat… on the floor.”

That’s exactly the quirky and creative concept Gok Wan is serving up at his brand-new pop-up restaurant, FLOORS.

And yes—it’s as literal as it sounds.

The dishes?

They’re not just inspired by Asian cuisine—they’re actually served right on the floor.

No Plates, No Problem – Just Food on Vinyl

Located in Islington, FLOORS invites guests to ditch the dinner table and sit down (literally) for a unique tasting menu.

Instead of traditional plates, the food is laid out in eco-friendly protective containers directly on a carefully cleaned vinyl surface.

It’s all about turning expectations upside down.

You’ll find lychee ceviche elegantly presented in a chilled oyster shell, steamed meats wrapped in lotus leaves, and a mochi cake with fuyu sour cream, all artistically placed at your feet.

There’s even a rice paper receipt you can eat—because why not?

Inspired by a Poll and a Vacuum Brand

This isn’t just a wild idea for the sake of novelty.

The restaurant is part of a campaign by Bosch, which makes high-end vacuum cleaners.

They conducted a poll of 2,000 UK adults and found that 75% of people wouldn’t touch food that had hit the restaurant floor.

But Bosch saw this as a challenge rather than a turn-off.

To show just how clean floors can be, they launched this one-night-only pop-up on May 9th, promoting both cleanliness and creativity in one bold move.

Would You Eat Off the Floor?

Turns out, some folks are more daring than others.

While most said they’d never eat food that touched a restaurant floor, 23% admitted they’d consider it—if they knew the floor was super clean.

Another 14% were fine with the five-second rule, even on a dinner date, while others would rather not know what hit the ground.

Gok Wan, known for both his fashion expertise and food flair, leaned all the way in.

“I feel powerful standing while everyone’s sitting on the floor,” he joked.

“I’d eat most things off the floor—unless it’s soup.”

The Psychology of Food Meets the Five-Second Rule

The study also revealed how people react to dropped food, especially on dates.

Some (27%) would just laugh it off, 23% would help clean up, and 21% would calmly continue eating like nothing happened.

Meanwhile, the polite 18% would pretend they never saw a thing.

And at home?

Nearly half of people surveyed (42%) think their floors are clean enough to eat off of—though a cautious 31% weren’t so sure.

The Verdict on Floor Dining

While 64% still found the whole concept of floor dining weird—even with pristine conditions—others were intrigued.

A small but curious group (11%) admitted that they’ve avoided eating food off the floor for so long, it’s now a psychological hurdle.

Bosch, the brand behind the concept, wants to challenge that mindset.

“This experience is about reimagining what’s possible,” a spokesperson said.

“With the right tools, even the floor can become the centerpiece of a gourmet meal.”