…By Henry George for TDPel Media. The split was announced through a joint statement from Archewell Audio and Spotify, stating that they had mutually agreed to part ways.
Both parties expressed pride in the series they created together.
In addition, Spotify confirmed that Meghan’s podcast, Archetypes, which ran for 12 episodes from August 2022, would not be renewed for a second series.
Archetypes Podcast’s Success and Award-Winning Recognition
Archetypes, hosted by the Duchess of Sussex, featured conversations with celebrities, historians, and experts, delving into the history of harmful stereotypes faced by women.
Guests included Serena Williams, Mariah Carey, Paris Hilton, and Mindy Kaling.
The podcast garnered significant listenership and achieved the top podcast award at the People’s Choice Award in Los Angeles in December.
Reasons for the Cancellation of the Spotify Deal
The cancellation of the Duke and Duchess’s Spotify deal raises questions about what went wrong.
According to an unnamed source cited by Variety, Spotify had expected more content from Archewell Audio.
Despite signing the contract nearly three years ago, only one series has been released.
Additionally, it is reported that Prince Harry and Meghan wanted to explore other platforms for their podcasts, moving away from exclusive Spotify production.
Comparison with Other Exclusive Podcast Deals
Spotify’s previous exclusive podcast deal with Barack and Michelle Obama also came to an end, as the Obamas preferred not to limit their audio projects to a single platform.
This highlights a trend among high-profile podcast creators seeking more flexibility and wider distribution for their content.
Exploring the Theme and Purpose of Archetypes
Archetypes aimed to address the harmful stereotypes that women encounter.
With renowned guests, substantial investment, and a team of 28 people behind the show, the podcast generated significant excitement upon its launch.
Meghan expressed her passion for the project, describing it as a labor of love and a platform for meaningful conversations with diverse and inspiring guests.
Archewell Audio’s Mission and Vision
Archewell Audio, the company behind the podcast, has a mission to produce uplifting and entertaining programming while spotlighting diverse perspectives and voices.
Their goal is to build a global community through shared experiences, narratives, and values.
By examining the end of the Duke and Duchess’s podcast deal with Spotify, it becomes clear that factors such as content expectations, a desire for platform flexibility, and the pursuit of diverse narratives have influenced their decision.
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